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The ICBA Newsroom collects and centralizes all the NewsWatch Today articles, press releases, Main Street Matters blogs, advocacy letters and other news that impacts community bankers.

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Can fintechs enhance your bank’s marketing campaign?

Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process.
March 01, 2022 | Independent Banker   Growing the Community 

The women leaders inspiring future generations

Women’s History Month is an opportunity to shine a spotlight on the women leaders who have crafted successful careers in community banking. For one trio of presidents and CEOs, dedication, belief and cultivating winning teams are just some of the ways they achieve their goals and inspire future generations.
March 01, 2022 | Independent Banker  

6 smart marketing moves for 2023

When it comes to customer acquisition tactics, it’s never too early to start thinking about next year’s budget. Here, experts give their take on the trends that can freshen up your community bank’s marketing plan as you strive to engage with new and existing customers.
March 01, 2022 | Independent Banker   Growing the Community 

Build your community bank's brand with swag

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.
March 01, 2022 | Independent Banker   Growing the Community 

Charles Potts: Unlocking better customer connections

When assessing providers, keep in mind that there is no one-size-fits-all marketing solution. The beauty of innovation is that it comes in all shapes and sizes. Your marketing capabilities must fit your community bank and your customers.
March 01, 2022 | Independent Banker   Payments 

Six ways data can boost your community bank's brand

Combining data with customer feedback can help community banks understand what customers think about their services and turn those thoughts into action.
March 01, 2022 | Independent Banker   Growing the Community 

How to collect positive customer reviews

When customers look up businesses online, reviews are one of the first things they see. These community bankers share how they collect positive reviews, and how to respond to negative ones.
March 01, 2022 | Independent Banker   Growing the Community 

Rebeca Romero Rainey: Tell your story

In a world that’s so full of noise, the story we’re telling is compelling and resonates with our customers, because it’s one of work centered around human connection, care and community.
March 01, 2022 | Independent Banker  

Independent Banker

Independent Banker is the award-winning monthly member publication of ICBA. Continually rated the best news source by community bankers, IB provides timely, relevant information and insights to help community banks continue to flourish.

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