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The ICBA Newsroom collects and centralizes all the NewsWatch Today articles, press releases, Main Street Matters blogs, advocacy letters and other news that impacts community bankers.

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Can fintechs enhance your bank’s marketing campaign?

Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process.
March 01, 2022 | Independent Banker   Growing the Community 

The women leaders inspiring future generations

Women’s History Month is an opportunity to shine a spotlight on the women leaders who have crafted successful careers in community banking. For one trio of presidents and CEOs, dedication, belief and cultivating winning teams are just some of the ways they achieve their goals and inspire future generations.
March 01, 2022 | Independent Banker  

6 smart marketing moves for 2023

When it comes to customer acquisition tactics, it’s never too early to start thinking about next year’s budget. Here, experts give their take on the trends that can freshen up your community bank’s marketing plan as you strive to engage with new and existing customers.
March 01, 2022 | Independent Banker   Growing the Community 

Build your community bank's brand with swag

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.
March 01, 2022 | Independent Banker   Growing the Community 

Independent Banker

Independent Banker is the award-winning monthly member publication of ICBA. Continually rated the best news source by community bankers, IB provides timely, relevant information and insights to help community banks continue to flourish.

Marketing Resource Center

Visit this page regularly for new customizable press releases, opeds, tutorials, sharable videos, tip sheets, and sample social media posts which are available exclusively for ICBA members.

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ICBA NewsWatch Today

ICBA offers numerous specialty newsletters related to the community banking industry. Sign up for ICBA's daily email news bulletin for current and breaking industry news

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Independent Banker® is the monthly publication of the Independent Community Bankers of America, recognized as the number one source ICBA members rely on for community banking news.

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