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Independent Banker: Top CEO challenge is growing deposits


More than half of community bank executives say their biggest challenge in 2025 is growing deposits, according to the latest Independent Banker magazine.

January 10, 2025 / By ICBA

More than half of community bank executives say their biggest challenge in 2025 is growing deposits, according to the latest Independent Banker magazine.

Details: According to Independent Banker’s latest Community Bank CEO Survey, 54% of community bank executives cited growing deposits as their biggest challenge this year, while 17% said making more loans is their top priority. The shift reflects the temporary impact of pandemic-era assistance, higher interest rates, and more competition for deposits.

More: The January edition of Independent Banker also includes articles on the lending outlook for 2025, upcoming regulatory shifts, digital wallet success, organizational charts, and more.

Access: The magazine is available on the Independent Banker website and via the digital edition.

Digital Subscription: Community bankers also can subscribe to Independent Banker’s newsletter to receive the magazine via email.

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