Research into behavioral economics has generated insights on how consumers make decisions, which can help community banks meet the needs of customers, according to the latest issue of Independent Banker magazine.
Details: With financial decision-making often driven by cognitive biases and emotions, behavioral economics is driving some community banks to introduce products and services that attract consumers to make better choices, this month’s cover story says.
Features: The August issue of IB also features articles delving into CFO outlooks, longstanding community banks, budgeting ideas, innovation, and more.
Access: The magazine is available on the Independent Banker website and via the digital edition.