Washington, D.C. (Nov. 1, 2023) — The Independent Community Bankers of America (ICBA) today unveiled its new brand — reflecting the continued strength, differentiation, and momentum of ICBA and its one mission: community banks. The rebrand comes on the heels of several ICBA advocacy victories in 2023 along with the continued evolution of its three pillars: advocacy, education, and innovation.
“Community banking is distinct, and so is ICBA, and this rebrand provides us with an opportunity to proudly embody, showcase, and grow this distinctiveness within the market of financial trade associations,” ICBA President and CEO Rebeca Romero Rainey said. “We are proud to share our new brand with our members, policymakers, industry partners, and media as we work every day to create and promote an environment where community banks flourish.”
Over its 93-year history, ICBA has expanded to meet the evolving needs of community banks with new products, services, and subsidiaries. In doing so, the organization recognized the broader need to reevaluate the external presentation of its full spectrum of services under its core pillars of advocacy, education, and innovation.
The rebrand includes a bold new visual identity and logo, along with a voice and tone that reflect ICBA’s drive to power the potential of community banks across the nation. The logo reflects the amplifying effect of the nation’s community banks on their customers and communities as well as ICBA’s positive impact on community banks.
In addition to the broader rebrand, ICBA soon will announce the rebrand of several ICBA subsidiaries and entities—further bolstering opportunities for clarity and connection with ICBA and the community banking industry.
“We welcome engagement from our members as we unveil and announce this new brand,” Romero Rainey said. “It’s a direct reflection of the strength of our industry and the bright future that lies ahead.”
To access the new brand elements, view the brand video, and learn more, visit icba.org/brand.
The Independent Community Bankers of America® has one mission: to create and promote an environment where community banks flourish. We power the potential of the nation’s community banks through effective advocacy, education, and innovation.
As local and trusted sources of credit, America’s community banks leverage their relationship-based business model and innovative offerings to channel deposits into the neighborhoods they serve, creating jobs, fostering economic prosperity, and fueling their customers’ financial goals and dreams. For more information, visit ICBA’s website at icba.org.