FDIC research suggests that efforts to connect unbanked consumers to the banking system are having an effect, FDIC Chairman Martin Gruenberg said.

Unbanked Data: Speaking in Washington, Gruenberg said FDIC data show that the proportion of U.S. households that are unbanked has fallen by about one-third since 2015, with changing economic conditions estimated to account for half of the improvement.

Background: The FDIC last year expanded its #GetBanked public awareness campaign—which encourages unbanked consumers to consider opening a checking account—into the Los Angeles, Dallas, and Detroit metro areas after launching it in Atlanta and Houston.

ICBA National Campaign: Community bankers can use resources available in the ICBA National Campaign Toolkit to help spread the word about community banking and drive consumers to banklocally.org, which offers a directory of community banks.