Washington, D.C. (July 1, 2021) — The Independent Community Bankers of America (ICBA), announced today the hire of Vanessa Hanson as director of digital and social engagement. In this role, she will optimize and execute ICBA’s social media brand presence and online community strategy and implementation.
“We’re pleased to welcome Vanessa, a gifted storyteller and innovative professional, to the ICBA Marketing and Communications team,” ICBA Executive Vice President and Chief Marketing Officer Rob Birgfeld said. “Her talents and expertise will serve our members well as we highlight the positive contributions of America’s community banks on our economy and in local communities nationwide.”
As a member of ICBA’s MarCom team, Hanson will lead ICBA’s efforts to educate and support staff, community bankers, and key stakeholders on social media best practices in accordance with ICBA’s business goals and objectives. She will oversee the organization’s social media channels to deliver best-in-class, results-driven social media activation and engagement across all social platforms.
Hanson’s experience includes social media campaign management, event planning and content creation for online and print platforms. Most recently, she worked at UnidosUS, the largest Latino civil rights organization in the country, overseeing its social media efforts.
She has a Bachelor’s degree in communications with a minor in Business from George Mason University.
The Independent Community Bankers of America creates and promotes an environment where community banks flourish. ICBA is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education, and high-quality products and services.
With nearly 50,000 locations nationwide, community banks constitute 99 percent of all banks, employ more than 700,000 Americans and are the only physical banking presence in one in three U.S. counties. Holding more than $5 trillion in assets, over $4.4 trillion in deposits, and more than $3.4 trillion in loans to consumers, small businesses and the agricultural community, community banks channel local deposits into the Main Streets and neighborhoods they serve, spurring job creation, fostering innovation and fueling their customers’ dreams in communities throughout America. For more information, visit ICBA’s website at www.icba.org.