Join ICBA’s Main Street over Crypto Campaign
Community banks have always been the financial backbone of Main Street—helping families buy homes, entrepreneurs start businesses, farmers invest in their operations, and local communities thrive.
As policymakers consider crypto-related legislation and regulatory proposals, it’s critical that they understand what’s at stake for community banks and the customers they serve. That’s why ICBA launched the Main Street over Crypto campaign: to elevate the voice of community banks and highlight the importance of policies that protect relationship-based lending and preserve access to local financial services.
Campaign Toolkit
Community bankers are among the most trusted voices in their communities. Your relationships with customers, local leaders, and policymakers give you a unique opportunity to help shape the conversation.
Share these resources through your bank’s communication channels, community outreach efforts, and conversations with policymakers and local media.
Ways to Participate
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Share campaign content with peers, colleagues, and customers on your social media channels.
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Use the talking points and fact sheet in conversations with elected officials and community leaders.
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Educate customers and local businesses about the role community banks play in supporting local lending.
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Engage local media and community organizations with stories about your bank’s impact.
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Encourage employees, directors, and advocates to help spread the message.
Tools
Questions?
For additional campaign materials or assistance in promoting the campaign, please contact Mike DeVoll.
ICBA Social Media Toolkit
Protecting Main Street Communities from Crypto Threats
Community banks are the backbone of local economies. They provide $4.1 trillion in consumer, small business and agricultural loans while serving communities with trusted relationship-based lending and local expertise. But that system is at risk.
As Congress considers cryptocurrency legislation like the Clarity Act, lawmakers must recognize that crypto-related policies could devastate local communities by draining the deposits that fund small business loans, farm equipment financing and neighborhood growth. Americans overwhelmingly value safe, trusted local banking relationships — not faceless financial schemes driven by crypto kingpins.
The Real Enemy of Main Street
"Crypto companies don't sponsor your kid's baseball team. 🧢
They don't sit down with farmers at the kitchen table. They don't pay property taxes that fund your local schools. They don't know your name.
But they want your money.
If the Clarity Act passes, $850 BILLION in local lending could be at risk—weakening the community banks that have helped small businesses, family farms, and local economies grow for generations.
That means: 📉 345,830 small businesses lose access to credit 📉 3.38 million employees at risk of losing jobs 📉 Your community pays the price.
This is the fight that matters to 🇺🇸”
Sounding the Alarm
“When crypto starts paying rewards on stablecoins—$1.3 TRILLION heads for the exits. That exodus doesn't just hurt banks—it triggers a 21% contraction in lending, leaving 345,830 small businesses scrambling for credit.
This isn't hypothetical. The silent bank run is already here. 📉
4,000 community banks are sounding the alarm. Congress needs to listen.
Read more from The Guardian”
What Community Banks Actually Do
“Crypto says it's just like banking. But...
Community banks: 💰 Hold farmer's savings & small business loans💰 Know your business plan personally 💰 Pay taxes that fund YOUR schools & roads
Crypto: 💥 Has no local presence—just offshore accounts 💥 Disappears without warning or explanation💥 Pays billions in lobbying to rig the game in their favor
One builds your community. One destroys it.”
The Choice Congress Faces
Congress: Time to pick a side.
🔴 Support crypto kingpins getting a free pass?
🔴 Or protect the constituents, farmers, small business owners and the 3.38 million Americans who depend on local credit?
The Clarity Act forces that choice. And rural America is watching.
DC Ad Campaign Launch
“4,000 community banks just went on the offensive.
A new campaign is hitting DC this summer. It's not Wall Street vs. Crypto.
It's farmers, small business owners, and local communities across America vs. crypto billionaires trying to rewrite the rules.
This fight is coming to your neighborhood. 📺
Read more from The Guardian”