ICBA - Publications - Social Media Minute - September 2013 - Full Newsletter


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The latest social media tips for community bankers

Welcome to the inaugural edition of Social Media Minute, ICBA’s premier quarterly newsletter for community bankers who are interested in the latest news, tips and ideas in social media. This newsletter is meant to be a quick read through document which will aim to inspire and equip you in your social media efforts. If you would like to provide feedback, please e-mail, call or even tweet at us. We would love to hear from you. Subscribe today to ensure you receive next quarter's issue.

Getting Started in Social Media
What is social media about anyway? How can I get involved? These questions and more are answered in an interview with ICBA’s Chief Marketing Officer and social media guru, Chris Lorence.

Are Your Social Accounts Secure?
The recent hacks into the official Twitter accounts of Burger King, Jeep and the Associated Press can make any social media manager wonder about the security of his or her own accounts. Yet, just as there is security technology for online banking, email and shopping, there are precautions you can take and guidelines you can follow to

Social Media Integration Checklist
You’ve established your Facebook presence, sent your first tweet and posted your first video to YouTube. Now it’s time to get viewers and followers to engage with your social media channels, and it doesn’t have to be hard.

Responding to Negative Posts
If your community bank engages in social media, there’s always a chance that someone will post a negative comment or voice criticism. Knowing how best to respond isn’t always clear. But if it happens, your community bank can fall back on some general guidelines to determine the best course of action.

Announcing Community Bank Social Media Leaders & Influencers
This summer, ICBA released the Top Community Bank Leaders in Social Media and the Top 20 Community Banker Influencers on Twitter. These rankings, which are the first of their kind, highlight the community bank social media trailblazers among the financial industry. Community banks were chosen based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content.

Social Media Monitor: Are You Listening to Your Customers?
With nearly 1,200 members listening to what’s being said about them on social media, ICBA announced the expansion of its premier social media monitoring tool—the ICBA Social Media Monitor. Participating community bankers can now search up to five keywords, allowing ICBA member banks to find even more mentions of their banks from consumers, media and policymakers.

The ICBA Social Media Monitor searches millions of tweets, Facebook posts and blogs and hundreds of other social networks for any mention of your brand and aggregates the results into a simple daily email alert.

Current participants interested in adding or changing keywords can email monitor@icba.org. Please include your bank name, email contact info, and list of new keywords and phrases to monitor. New participants can set up their preferences at www.icba.org/webmonitor or read frequently asked questions about the program.

Social Content Wanted: Get Featured in ICBA’s Social Media Channels
Do you want to be featured on ICBA’s Twitter, Facebook, or LinkedIn channels? As the nation’s voice for community banks on social media, we are constantly looking for positive stories and content from community banks around the country. Here are some guidelines to follow when submitting your content:

Facebook and LinkedIn:

  • Include an interesting and eye catching visual
  • Include a short caption explaining the visual
  • If there are people in the photo, please be sure to check permissions with the individuals
  • You may decide to include a link


  • Short statistics or facts
  • Anything positive relating to the Go Local movement (www.icba.org/golocal) or community banks
  • You may include a link to a webpage with more details

Go Local Blog

  • Anything positive relating to the Go Local movement or community banks
  • Short blurb and photo proposal is fine. We will contact you for follow-up information

Please submit all content to ann.chen@icba.org.

LinkedIn Social Media Group for Community Bankers
Do you have a question related to social media that’s specific to community banking? There’s a group for that on LinkedIn! Recent hot topics include how to discuss bank robberies on social media, job descriptions and qualifications for a social media position at a community bank, and how to respond to tragedies. Join here.

Social Media Landing Page for Community Bankers

Want more resources on social media? Check out ICBA’s Social Media Landing page which includes relevant hashtags, who to follow on Twitter, compliance resources. More Social Media Resources.

Poll: Take the Latest Social Media Poll
Take the latest ICBA Social Media Poll on social media policy.


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