ICBA - Publications - Social Media Minute - April 2014 - Full Newsletter


Social Media Minute banner

The latest social media tips for community bankers

If you are not a SocialMediaMinute subscriber, subscribe today to ensure you receive future issues.

Community Banking Month Edition
Welcome to the Community Banking Month edition of Social Media Minute. Every April, Community Banking Month is recognized by federal, state and local governments. ICBA is celebrating in all of our channels, including social media! Check out some ways we celebrated Community Banking Month below.

Spot #BankLocally Messaging, Tweet and Win!
ICBA is celebrating Community Banking Month in a big way in the nation’s capital: we kicked off the month with a huge media campaign that aims to spread the positive message of community banks across the D.C. area.

A series of radiant orchid-colored (Pantone’s 2014 color of the year) brand awareness messages went up in Metro trains, the Capitol South Metro Station and on the side of Metro buses citywide. The messaging lent itself very well to a social media contest, which ICBA is conducting throughout the month. The general public can take a picture of themselves with the ads and then tweet a photo with the hashtag #BankLocally to be entered to win one of five $50 gift cards.

Sweet, Community Banking Month has a Cupcake!
ICBA partnered with a local cupcake truck, Sweet Bites, funded by a Virginia community bank, to tout Community Banking Month in the Washington, D.C., region with a specially designed purple cupcake to reflect ICBA’s radiant orchid Community Banking Month campaign branding.

The cupcake truck owner, Sandra Panetta, promoted banking locally to the general D.C. public on her Twitter feed and on the truck itself with a poster explaining the awareness campaign. Also, Sandra will  appear at a meet-and-greet at ICBA’s Washington Policy Summit.

Join Us: #BankLocally Community Banking Month Twitter Chat
Community Banking Month is the perfect time to discuss all things community banking, and ICBA is ending the month by hosting a public forum on Twitter to discuss what’s next for the industry. The forum will encompass emerging leaders, technology, innovation, marketing across generations, social media and more.

A Twitter chat is a public forum where consumers, influencers and stakeholders can convene on Twitter and discuss a certain topic. Community bankers are encouraged to join in and tweet their thoughts and insights on the topic since they are in the front lines of what's happening in the industry. Guest tweeters include Social Assurance co-founder Ben Pankonin, community bank digital strategist Brad Leimer, small-business owner and Community Banking Month cupcake creator Sandra Panetta, and more.

To participate, join us on Twitter at 2 p.m. (Eastern time) Monday, April 28, and follow the #BankLocally hashtag. More information is on ICBA’s Twitter Chat webpage.

Got #ThrowbackThursday Photos? Share With Us!
While perusing the social activity on Facebook and Twitter during Community Banking Month, ICBA noticed that several community banks were sharing some historical photos of their banks, branches and employees.

On social media, Thursday is commonly known as “Throwback Thursday” or #TBT, when individuals often share with their social networks an older photo of themselves. ICBA decided to start a Community Banking Month Throwback Thursday album to commemorate the fact that many community banks have long histories. The average age of U.S. community banks is 78 years old.

Since ICBA started this album, many community bankers have shared with us on Twitter and Facebook their own historical photos of various occasions. If your community bank has any photos to share, post on the ICBA Facebook wall or tweet with #BankLocally. ICBA will continue posting past Community Banking Month. Link to album

Tune into Social Chatter During #ICBAWPS14
ICBA’s Washington Policy Summit is the annual event for community bankers to advocate issue important to the industry, in addition, it’s also a place to emphasize the power of the community banking voice in Washington. The positive sentiment for the industry speaks volumes on social when shared. Be sure to follow live tweets of the event and tweet with the hashtag, #ICBAWPS14. Attendees are also encouraged to participate in the #BankLocally “find the ad” social media contest.

Also, be sure to stop by the Capitol Hill Club Hospitality Room between 2:30-3:30 p.m. for a tweet-up to meet with Community Banking Month cupcake creator, Sandra Panetta. Stay tuned to the event hashtag for more details.

#ICBALive14 Convention’s Social Buzz Takes Off
ICBA’s Community Banking LIVE! in March was buzzing with networking, education and good times with community bankers from across the nation. This buzz was also felt virtually as this year’s convention hashtag #ICBALIVE14 nearly doubled in tweets from last year.

Twitter exploded at the convention with the introduction of a nine-screen media wall and with the contests, tweet-ups, and many different ways to encourage attendees to tweet (such as buttons, standing signs, general session speakers and more). Social media is now starting to become a natural part of the culture of ICBA’s annual convention. To check out a recap of convention-related tweets, click here.

Social Content Wanted: Get Featured in ICBA’s Social Media Channels
Do you want to be featured on ICBA’s Twitter, Facebook or LinkedIn channels? As the nation’s voice for community banks on social media, ICBA is constantly looking for positive stories and content from community banks around the country.

Please submit all content to ann.chen@icba.org.

LinkedIn Social Media Group for Community Bankers
Do you have a question related to social media that’s specific to community banking? There’s a group for that on LinkedIn! Recent hot topics include brand ambassadors, suing brands for a tweet, Community Banking Month and more. Join here.

Social Media Landing Page for Community Bankers
Want more resources on social media? Check out ICBA’s Social Media Landing page, which includes relevant hashtags, who to follow on Twitter, compliance resources and more. More Social Media Resources @ www.icba.org/socialmedia

Quick Poll
Check out last quarter’s answers on the 2014 social media outlook and answer this quarter’s question on Community Banking Month. More information.


Stay Connected

Facebook  Twitter  You Tube  LinkedIn  MyICBA