FOR IMMEDIATE RELEASE
ICBA Expands Social Media Monitor Tool
Expansion gives community banks additional features and resources to monitor social media
Washington, D.C. (May 14, 2013)—The Independent Community Bankers of America® (ICBA) today announced the expansion of ICBA Social Media Monitor, the association’s premier social media monitoring tool. With the help of ICBA Social Media Monitor, community banks can easily monitor their brand on all types of social media—sorting through millions of tweets, Facebook posts, blogs and other social networks.
“ICBA knows it is vital for community banks to preserve, protect and promote their good name in the online world,” Chris Lorence, ICBA executive vice president/chief marketing officer, said. “Customers will be talking about your brand whether you are listening or not. This one-of-a-kind service allows community banks to see what is being said about them, which will allow them to adjust their services, products and staff accordingly. Social media has become a place for consumers to communicate their feelings and experiences with companies. We are proud to offer our members this tool so they can continue to build meaningful banking relationships with new and existing customers.”
ICBA Social Media Monitor, which originally launched in August 2011 and has nearly 1,000 community banks already enrolled, allows community banks to engage with their customers on a wide range of social media platforms. Through its expansion, community banks are now able to choose five search terms instead of three. By adding this new benefit, ICBA member banks will have the opportunity to find even more mentions of their banks from consumers, media and policymakers. This social media tool is still free to ICBA members and continues to provide daily email alerts based on the search terms banks select.
In addition to expanding the search terms, ICBA will soon launch a quarterly electronic newsletter to communicate and share the latest news on social media pertaining to community banks and the financial industry.
The Independent Community Bankers of America®, the nation’s voice for nearly 7,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.