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Community Banks Recognize Importance of Financial Literacy during Community Banking Month

Community Bankers Are Relationship Lenders and Financial Life Partners

Washington, D.C. (April 23, 2012)—The Independent Community Bankers of America (ICBA), state and  local governments, and community banks nationwide are celebrating April as both Community Banking Month and Financial Literacy Month. The association and community banks want all consumers to recognize the importance of financial literacy and what it means to be a knowledgeable and empowered consumer.

“Community banks are relationship lenders who want their customers to understand their finances so they can be smart consumers who are in control of their financial well-being,” said Jeff Gerhart, ICBA chairman and chairman of Bank of Newman Grove, Neb. “As community bankers, we strive to educate our customers so they understand financial terms, products and how to manage their money, but ultimately, it’s up to the customer to be knowledgeable and make the right choices.  By doing so, they will feel empowered to make the right financial choices that lead them to a lifetime of financial stability and prosperity.”

ICBA has an ongoing commitment to promoting financial literacy, encouraging its nearly 5,000 member community banks to provide programs within their communities, as well as forging government, nonprofit and private-sector partnerships, such as with the Jump$tart Coalition, America Saves Week and the FDIC Money Smart program.

“If our customers succeed, our community banks succeed—it’s a win-win,” Gerhart said.  “Taking care of our customers and community is ingrained in the way community banks conduct their business.”

Gerhart went on to say that he encourages consumers to find their local community bank if they haven’t already.  “It’s important to have a financial partner who wants you to succeed, and at a community bank, we work with you to do just that.”

To find your community bank, visit ICBA’s Community Bank Locator at www.banklocally.org.  Simply type in your ZIP code and the app will show you all the community banks in your area. You can even download free ICBA locator apps for your iPhone, Android or BlackBerry.

To follow the conversation on Community Banking Month, follow the hashtag #golocal on Twitter.  To learn more about community banks, please click on the following links or visit www.icba.org

Benefits of Community Banks
Community Bank Facts
Go Local Initiative