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ICBA Bancard Announces V.me by Visa Service to Members

Washington, D.C. (Nov. 13, 2012)—A new agreement between ICBA Bancard, the payment-services subsidiary of the Independent Community Bankers of America (ICBA), and Visa Inc. (NYSE: V) allows ICBA Bancard clients to streamline the online payments process through Visa’s new digital wallet service, V.me by Visa.

Once online banking customers enroll their existing Visa and other payment card accounts, they will be able to pay online by simply entering a user name and password, forgoing standard information required today such as an account number and bill to and ship to information at checkout. As V.me acceptance continues to gain momentum at a growing number of eCommerce merchants, Visa will work closely with ICBA Bancard and its members to more broadly deliver the service to its online banking customers.

“We are very excited to announce this new service offering for ICBA Bancard members and their customers,” said Noah Wilcox, ICBA Bancard chairman and president, CEO and vice chairman of Grand Rapids State Bank in Grand Rapids, Minn. “With so many customers realizing the benefit of online and digital banking services, the V.me service will add even more convenience and ease to their community banking experience.”

V.me presents an opportunity for issuing banks to strengthen account holder relationships by offering them a new service that addresses a growing desire to shop online – from any device with ease and simplicity. Through ICBA Bancard member branding and Visa-backing, account holders can shop with comfort knowing they’re protected by layers of security within Visa’s industry-leading network. Once logged into V.me, all that’s required to make a purchase is a simple click of a mouse, touch on a mobile browser, or in the future, a wave at the physical point-of-sale. 

For more information about the service, please visit www.v.me.

About ICBA Bancard & TCM Bank, N.A.
ICBA Bancard is the wholly owned payment services subsidiary of the Independent Community Bankers of America. ICBA Bancard provides community banks with equitable access to cutting edge credit, debit and merchant processing products in addition to remote deposit, Internet Banking and ATM solutions. For more information, visit the ICBA Bancard website at www.icbabancard.com or call 800-242-4770.