FOR IMMEDIATE RELEASE
ICBA Launches “I LUV MY CB 2.0”
The newest version of the highly successful “I Love My Community Bank” campaign
Washington, D.C. (February 2, 2012)—Today the Independent Community Bankers of America (ICBA) officially introduced the newest version of its highly successful “I Love My Community Bank” campaign. Dubbed “I LUV MY CB 2.0,” the grassroots-style social media campaign offers consumers and small businesses a forum to share their experiences with their community bank. Consumers and small businesses who share testimonials by May 1 are eligible to receive one of five $500 gift cards, courtesy of ICBA.
“The ‘I LUV MY CB 2.0’ campaign is designed to promote the importance of community banks by reaching out to those who value the services offered by community banks the most—their customers in cities and towns throughout the country,” said Chris Lorence, ICBA executive vice president/chief marketing officer. “We’re thrilled that the second installment of this campaign will allow us to continue to interact with community bank customers and reward them for choosing to do business with their hometown community bank.”
ICBA’s original “I Love My Community Bank” campaign was launched last year on Valentine’s Day. The second installment will dovetail those efforts by continuing to leverage the campaign’s interactive website, www.ilovemycommunitybank.com. There, consumers and small businesses can post comments, upload photos and deliver video testimonials about their community banking experiences. The campaign’s special Twitter handle, @iLuvmyCB, will help highlight the campaign’s entries.
The “I LUV MY CB 2.0” campaign will be driven by community banks across the country that promote the initiative on their own websites and through multiple social media tools. The campaign is a natural progression for helping community banks celebrate Community Banking Month in April and taking part in the nationally recognized Go Local Initiative, www.icba.org/golocal.
ICBA will continue to encourage broad participation of community bank members by once again supplying turnkey marketing designs through several supporting ICBA state associations, which will disseminate the information and marketing collateral to the state member banks that wish to participate in the program.