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ICBA's "The Giant" and "Cyclops" Ads Named Finalists for PR News Platinum Award

Ads were an integral force behind ICBA’s successful advocacy agenda

Washington, D.C. (August 5, 2010)—The Independent Community Bankers of America (ICBA) today announced that its nationally recognized too-big-to-fail advocacy advertisement, featuring “The Giant” and its sister ad advocating against a single regulator, entitled “Cyclops,” are finalists for PR News’ Platinum Award under the category of public affairs.

“ICBA is honored to be nominated for PR News’ prestigious Platinum Award. We are especially pleased that the award recognizes both ‘The Giant’ and ‘Cyclops’ ads, which were integral to ICBA’s successful advocacy agenda. There’s no doubt that the ads resonated with lawmakers, who agreed that it was time to put an end to too-big-to-fail and also decided against a single bank regulator,” said Karen Tyson, ICBA senior vice president of communications. “ICBA thanks PR News for recognizing the value of our campaign and our partners at Adfero for helping us develop such innovative and memorable images.”

ICBA’s ads were created in conjunction with the Adfero Group, a Washington, D.C.,-based public-affairs firm. “The Giant” was part of a national campaign to educate policymakers and the public about the negative consequences associated with too-big-to-fail and the need to rein in the nation’s giant too-big-to-fail institutions through meaningful financial regulatory reform. In the ad, ICBA communicates that too-big-to-fail must end to protect taxpayers and the future of our economy and that community banks exist to protect and provide for the “little guy” in thousands of cities, towns and rural areas across the nation.

“Cyclops” was created in conjunction with “The Giant” for the campaign. The ad educates policymakers on the dangers associated with a single bank regulator and communicates that instead of creating one colossal financial oversight body, Congress should close gaps that leave Wall Street and nonbank lenders off the hook in order to safeguard consumers on Main Street from abusive and improper practices on Wall Street.

PR News’ Platinum PR Awards salute the year’s most outstanding communications initiatives and programs across the public relations sector. The awards set the industry benchmark for excellence across all areas of the public relations industry. The winners of the awards are from corporations, agencies and nonprofits that made tremendous strides and understand the power of public relations.

To view the award-winning ads, click here or visit www.icba.org.