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Community Bank Marketing & Communications Toolkit


As new digital marketing channels and tools emerge and customers seek and consume information in new ways, community bankers have ample opportunity to tell their unique stories in exciting ways. 

The ICBA 2018 Marketing & Communications Toolkit provides members with exclusive resources that will help community banks leverage local media and traditional and digital channels. The toolkit includes:

  • Media relations best practices and interview tips 
  • Customizable social media posts and images
  • Content editorial calendar with ideas, tweets and important dates
Visit regularly for new content, ideas, how-to tutorials, webinars and social media chats exclusively for ICBA members. New editorial calendars and content are released quarterly.

Not an ICBA member? Learn more about becoming a member

Marketing Twitter Chat

Missed our recent Twitter Chat with ICBA community bank marketers?

Catch up on the chat by using the hashtag #GoLocal. Get inspired with examples, ideas and success stories from ICBA experts and community bankers. 


Complimentary ICBA Member Webinar—Digital Marketing: The Community Banking Difference 

Watch the webinar

Marketing & Communications Resources


How to switch banks
Switch to a Comm
unity Bank

Encourage consumers to switch to a community bank with our customizable news release and graphic

Download the customizable news release

Customize the image with your logo

Celebrate Go Local Wednesday

Every third Wednesday of the month is ICBA's “#GoLocal Wednesday,” a day where ICBA employees and community bankers nationwide shop at locally owned and operated businesses and restaurants. Spread the word about the importance of shopping, dining and banking locally with our sample social media posts and images. 

See highlights of what fellow community bankers are doing to make a difference and tell their stories!
Read more

bank social media tools
ICBA Social Media Monitor

Monitor your online reputation with Social Media Monitor, free for ICBA members. 

  • Monitors blogs, public social media and news
  • Online mentions and feedback of your bank, executives and brand

Sign up for web monitoring 


Marketing & Social Media Education

Stay up-to-date with the latest in marketing and social media education with resources, in-person events and webinars from ICBA's Community Banker University®.

Editorial Calendar At A Glance

Community Bank Marketing Tools January


  • January: Financial Resources
  • January 17: Go Local Wednesday
  • January 18: National Get to Know Your Customer Day
  • January 24: Community Manager Appreciation Day
  • January 28: Data Privacy Day

Marketing kit for community banks


  • I Love My Community Bank
  • February 7: National Send a Card to a Friend Day
  • February 11: Investors Day (Startups)
  • February 14: Valentine’s Day (Love Your Customer/Community)
  • February 17: Random Acts of Kindness Day
  • February 21: Go Local Wednesday

Marketing Toolkit for Banks


  • March 7: National Be Heard Day
  • March 12: Daylight Savings
  • March 13-17: ICBA Community Banking Live in Las Vegas
  • March 17: St. Patrick’s Day
  • March 21: Go Local Wednesday

Quarter 1

ICBA Marketing Materials
(Unlocked!)


April

  • April 6: National Student Athlete Day
  • April 17: National Haiku Day
  • April 18: Go Local Wednesday
  • April 19: National High-Five Day
  • April 20: National Teach Children to Save Day
  • April 22: Earth Day
  • April 25: National Administrative Professionals Day
  • April 29- May 2: ICBA Capital Summit in Washington DC

May

  • May 3: World Password Day
  • May 8: National Teacher Appreciation Day
  • May 16: Go Local Wednesday
  • May 19: National Armed Forces Day
  • May 28: Memorial Day

June

  • June 17: Father’s Day
  • June 20: Go Local Wednesday
  • June 21: National Selfie Day
  • June 21: First Day of Summer

Quarter 2

ICBA Marketing Materials

(LOCKED)
Coming this March!


July

  • July 4: Independence Day
  • July 15: National Ice Cream Day
  • July 17: National Emoji Day
  • July 18: Go Local Wednesday

 

August

  • August 1: Startup Day
  • August 6: National Friendship Day
  • August 6-10: ICBA Community Bank IT Institute
  • August 12: National Dollar Day
  • August 15: Go Local Wednesday
  • August 16: National Tell a Joke Day

September

  • September 1: National Food Bank Day
  • September 4: Labor Day
  • September 19: National IT Professionals Day
  • September 19: Go Local Wednesday
  • September 22: Autumnal Equinox
  • September 29: National Coffee Day

Quarter 3

ICBA Marketing Materials

(LOCKED)
Coming this June!


October

  • 12: National Savings Day
  • 12: National Farmers Day
  • 14: National Dessert Day
  • 14-16: ICBA Annual Directors Conference
  • 17: Go Local Wednesday
  • 18: Support Your Chamber of Commerce Day
  • 19: National Get Smart About Credit Day
  • 19: Get to Know Your Customers Day
  • 22-25: ICBA Annual Current Issues/Certification Conference
  • 28: National Make a Difference Day
  • 31: Halloween


November

  • November 11: Veterans Day
  • November 13: World Kindness Day
  • November 23: Thanksgiving
  • November 21: Go Local Wednesday
  • November 25: Small Business Saturday
  • November 27: Cyber Monday
  • November 28: National Day of Giving

December

  • December 15: Ugly Holiday Sweater Day
  • December 19: Go Local Wednesday
  • December 25: Christmas
  • December 26: National Thank You Note Day

Quarter 4

ICBA Marketing Materials

(LOCKED)
Coming this September!

Social Media Center

Visit our Social Media Center for tips and tricks, tools and more!

Social Media Center

 

Press Releases for Local Use

Campaign-in-a-Box

Go Local_rgb_WEB

Go Local Wednesday Ideas

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Start Your Go Local Program

Through the Go Local® initiative, ICBA strives to provide community bankers with access to resources and information to help them sustain their own community’s Go Local initiatives. Go Local keeps business in the local community, generating revenue for small businesses, creating jobs and instilling a sense of community in all those who participate.

Jump start your own Go Local program, and be sure to share with ICBA your progress and successes! Contact info@icba.org

Go Local Toolkit Go Local Campaign Site

Community Bank Ad Cover

Switch to A Community Bank Campaign

#WeAreNotWells: Use these free ads to promote community banks.