Marketing & Communications Toolkit


As new digital marketing channels and tools emerge and customers seek and consume information in new ways, community bankers have incredible opportunities to tell their unique stories.

The ICBA Marketing and Communications Toolkit invites you to "Tell Your Story" throughout the year. It provides ICBA members like you with exclusive resources to help your community bank leverage local media along with traditional and digital marketing channels.

Visit this page regularly for new customizable content, tutorials, tip sheets, sample social media, and more, which are available exclusively for ICBA members. Not a member? Learn how to join and gain access to this valuable toolkit and so much more.

Your community bank has a unique story worth telling because what you do makes a tremendously positive impact on your customers and the communities you serve. We encourage you to leverage this valuable ICBA member resource as you market your bank and spread your message with key audiences at the local level.”

Rebeca Romero Rainey

ICBA President and CEO

COVID19 Response Infographic

Find inspiration for your next campaign with our collection of graphics, yearly event ideas (like the above holiday handouts) social media templates, and much more. Check back often for new materials added throughout the year.

Check out our calendar of events
Community Banking Month and COVID-19 Response Materials

Free Tools

Please login to access the pages below

Craft your message

Craft Your Message

Media relations best practices, interview tips, and videos to use and share.

Media & Materials

Stay on target

Leverage Different Channels

Social Media 101 for banks, along with custom social media posts and images.

Tips & Tutorials

Plan ahead

Plan Ahead

A calendar complete with content ideas, sample tweets, graphics, press releases and 2020 dates to highlight.

2020 Calendar

ICBA Social Media Monitor

ICBA Social Media Monitor is a no-cost member benefit, helping you listen and stay connected to your customers. By taking advantage of this member benefit, you can monitor who is talking about your community bank online and what they are saying.

Our monitoring tool searches social media posts, news, articles and blogs across the web, pulling them into a single alert via email. Choose your five free keywords and start getting insights!

Sign up for Social Media Monitor

Need More Help with Marketing?

Visit our Community Banker University for marketing and communications-related webinars, events and more to gain insights that will help you connect with your customers.

Or stop by ICBA's Solutions Directory and filter on "Marketing, Consumer and Channel Management" to find service providers that can help you customize your outreach and manage the ever-growing marketing and communications challenges.

Search Directory

Our Social Media Feeds