Craft Your Message


Media relations best practices, interview tips, and videos to help amplify the good work of your bank supporting your marketing and communications strategy.

Leverage Different Channels


Social Media 101 for banks, complete with custom social media posts and images to help you get started and grow your online media presence.

Plan Ahead


Editorial planning calendar complete with content ideas, sample tweets and imagery, and customizable press releases, op-eds and blogs for the year.

Planning for 2021

As new digital marketing channels and tools emerge and customers seek and consume information in new ways, community bankers have incredible opportunities to tell their unique stories.

Elder Abuse Awareness Day  FACEBOOK3

Elder Abuse Awareness Day
World Elder Abuse Awareness Day (WEAAD) was launched on June 15, 2006 by the International Network for the Prevention of Elder Abuse and the World Health Organization at the United Nations.

National Homeownership Month_INSTA_FB

National Homeownership Month
Buying a home is a part of the American dream, an investment in the security and future of a family. Helping a future homeowner achieve this dream is all a part of the community banking journey.

Small Business Week_INSTA_FB

Celebrating Small Business Week
Join the Independent Community Bankers of America and our nation’s more than 5,000 community banks in celebrating their shared commitment to America’s small businesses during National Small Business Week.

agriculture

National Farmers Day
Farmers are the heart of local communities across America. Show your appreciation by celebrating those responsible for putting food on tables worldwide.

ICBA Monitor Desktop

ICBA Social Media Monitor

ICBA Social Media Monitor is a tool designed to capture online conversations about your financial brand on the internet. These insights then help with brand and reputation management. This tool uses keywords to help identify your brand's online mentions and summarizes these results in a daily email alert.

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Bank Policy

Marketing Policy

Provides guidelines for the management of the bank's marketing function, including development of the annual marketing plan and ongoing decision making. Includes regulatory compliance, geographic limitations, and prohibited activities.
ICBA Member - $184.50
Non-Member - $205.00

Learn More


Bank Policy

Social Media Policy and Guidelines

Provides guidance on how social media will be approached, proper methods for promoting the bank’s message and image, and consequences of not following guidelines. Includes Management and User Guidelines for Social Media.
ICBA Member - $279.50
Non-Member - $310.00

Learn More


Bank Policy

Social Media Toolkit and Policy

Provides guidance on how social media will be approached, proper methods for promoting the bank’s message and image, and consequences of not following guidelines. Includes Management and User Guidelines for Social Media.
ICBA Member - $279.50
Non-Member - $310.00

Learn More