Craft Your Message


Media relations best practices, interview tips, and videos to help amplify the good work of your bank supporting your marketing and communications strategy.

Leverage Different Channels


Social Media 101 for banks, complete with custom social media posts and images to help you get started and grow your online media presence.

Plan Ahead


Editorial planning calendar complete with content ideas, sample tweets and imagery, and customizable press releases, op-eds and blogs for the year.

GetBanked Square

FDIC #GetBanked Campaign
FDIC is collaborating with financial institutions, local government, and community organizations in select cities to raise awareness of the benefits of bank account ownership. The campaign’s ads and radio spots are helping unbanked consumers take action to open accounts.

Access the full suite of promotional materials and learn more about the #GetBanked campaign.

Understanding Your Customer

Understanding and Finding Your Customers
In late 2020, ICBA commissioned research to explore the needs and interests of community bank consumer customers.

Several insights ICBA uncovered are immediately applicable for those ICBA members looking to better understand the makeup of community bank customers.

Download Report

agriculture

National Farmers Day
Farmers are the heart of local communities across America. Show your appreciation by celebrating those responsible for putting food on tables worldwide.

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October is Cybersecurity Awareness Month
Cybersecurity Awareness Month raises awareness about the importance of cybersecurity across our Nation, ensuring all Americans have the resources they need to be safer and more secure online.

Visit Toolkit

ICBA Monitor Desktop

ICBA Social Media Monitor

ICBA Social Media Monitor is a tool designed to capture online conversations about your financial brand on the internet. These insights then help with brand and reputation management. This tool uses keywords to help identify your brand's online mentions and summarizes these results in a daily email alert.

Learn More Now

Bank Policy

Marketing Policy

Provides guidelines for the management of the bank's marketing function, including development of the annual marketing plan and ongoing decision making. Includes regulatory compliance, geographic limitations, and prohibited activities.
ICBA Member - $184.50
Non-Member - $205.00

Learn More


Bank Policy

Social Media Policy and Guidelines

Provides guidance on how social media will be approached, proper methods for promoting the bank’s message and image, and consequences of not following guidelines. Includes Management and User Guidelines for Social Media.
ICBA Member - $279.50
Non-Member - $310.00

Learn More


Bank Policy

Social Media Toolkit and Policy

Provides guidance on how social media will be approached, proper methods for promoting the bank’s message and image, and consequences of not following guidelines. Includes Management and User Guidelines for Social Media.
ICBA Member - $279.50
Non-Member - $310.00

Learn More