Who Should Use This Information: Front-Line Marketing, Communications and Product Contacts at Issuing Financial Institutions
Purpose: Protect cardholder trust in payments by providing a practical guide to managing communications after a data compromise at a third party.
To more effectively combat a public relations crisis with a breach of card security, ICBA and Visa have teamed up to bring a special communications toolkit to community banks. This comprehensive communications guide gives community banks the means of communicating with card customers and the media within 24 hours of a data compromise. Having this contingency plan in place can make all the difference in a data breach episode.