Community Bank Marketing & Communications Toolkit

As new digital marketing channels and tools emerge and customers seek and consume information in new ways, community bankers have ample opportunity to tell their unique stories in exciting ways. 

The ICBA 2018 Marketing & Communications Toolkit provides members with exclusive resources that will help community banks leverage local media and traditional and digital channels. The toolkit includes:

  • Media relations best practices and interview tips 
  • Customizable social media posts and images
  • Content editorial calendar with ideas, tweets and important dates
Visit regularly for new content, ideas, how-to tutorials, webinars and social media chats exclusively for ICBA members. New editorial calendars and content are released quarterly.

Not an ICBA member? Learn more about becoming a member

Social Media Cheat Sheet

Thinking about launching a social media channel or developing a strategy? Find out which social media platform fits your bank's goals the best. 

ICBA Social Media Cheat Sheet

Social Media Cheat Sheet

Community Banking Difference Infographic

Marketing & Communications Resources

How to switch banks
Switch to a Comm
unity Bank

Encourage consumers to switch to a community bank with our customizable news release and graphic

Download the customizable news release

Customize the image with your logo

Celebrate Go Local Wednesday

Every third Wednesday of the month is ICBA's “#GoLocal Wednesday,” a day where ICBA employees and community bankers nationwide shop at locally owned and operated businesses and restaurants. Spread the word about the importance of shopping, dining and banking locally with our sample social media posts and images. 

See highlights of what fellow community bankers are doing to make a difference and tell their stories!
Read more

bank social media tools
ICBA Social Media Monitor

Monitor your online reputation with Social Media Monitor, free for ICBA members. 

  • Monitors blogs, public social media and news
  • Online mentions and feedback of your bank, executives and brand

Sign up for web monitoring 

Editorial Calendar At A Glance

Community Bank Marketing Tools January

  • January: Financial Resources
  • January 17: Go Local Wednesday
  • January 18: National Get to Know Your Customer Day
  • January 24: Community Manager Appreciation Day
  • January 28: Data Privacy Day

Marketing kit for community banks

  • I Love My Community Bank
  • February 7: National Send a Card to a Friend Day
  • February 11: Investors Day (Startups)
  • February 14: Valentine’s Day (Love Your Customer/Community)
  • February 17: Random Acts of Kindness Day
  • February 21: Go Local Wednesday

Marketing Toolkit for Banks

  • March 7: National Be Heard Day
  • March 12: Daylight Savings
  • March 13-17: ICBA Community Banking Live in Las Vegas
  • March 17: St. Patrick’s Day
  • March 21: Go Local Wednesday

Quarter 1

ICBA Marketing Materials

Social Media Content Calendar April

Access the April 2018 Content Calendar

  • April 6: National Student Athlete Day
  • April 8-11: ICBA Capital Summit in Washington DC
  • April 17: National Haiku Day
  • April 18: Go Local Wednesday
  • April 19: National High-Five Day
  • April 22: Earth Day
  • April 25: National Administrative Professionals Day

 Community Bank Social Media Resources 

Access the May 2018 Content Calendar

  • May 3: World Password Day
  • May 8: National Teacher Appreciation Day
  • May 16: Go Local Wednesday
  • May 19: National Armed Forces Day
  • May 28: Memorial Day

 June 2018 Content Calendar Thumnail 

Access the June 2018 Content Calendar

  • June 17: Father’s Day
  • June 20: Go Local Wednesday
  • June 21: National Selfie Day
  • June 21: First Day of Summer

Quarter 2

ICBA Marketing Materials


July Content Calendar 


  • July 4: Independence Day
  • July 15: National Ice Cream Day
  • July 17: National Emoji Day
  • July 18: Go Local Wednesday


August 2018 Content Calendar 


  • August 1: Startup Day
  • August 9: Book Lovers Day
  • August 15: Go Local Wednesday
  • August 16: National Tell a Joke Day

September 2018 Content Calendar 


  • September: Disaster Preparedness Month
  • September 3: Labor Day
  • September 5: National Charity Day
  • September 19: Go Local Wednesday
  • September 28: National Good Neighbor Day
  • September 29: National Coffee Day
  • September 30: International Podcast Day

Quarter 3

ICBA Marketing Materials



  • 12: National Savings Day
  • 12: National Farmers Day
  • 14: National Dessert Day
  • 14-16: ICBA Annual Directors Conference
  • 17: Go Local Wednesday
  • 18: Support Your Chamber of Commerce Day
  • 19: National Get Smart About Credit Day
  • 19: Get to Know Your Customers Day
  • 22-25: ICBA Annual Current Issues/Certification Conference
  • 28: National Make a Difference Day
  • 31: Halloween


  • November 11: Veterans Day
  • November 13: World Kindness Day
  • November 23: Thanksgiving
  • November 21: Go Local Wednesday
  • November 25: Small Business Saturday
  • November 27: Cyber Monday
  • November 28: National Day of Giving


  • December 15: Ugly Holiday Sweater Day
  • December 19: Go Local Wednesday
  • December 25: Christmas
  • December 26: National Thank You Note Day

Quarter 4

ICBA Marketing Materials

Coming this September!

Social Media Center

Visit our Social Media Center for tips and tricks, tools and more!

Social Media Center


Press Releases for Local Use


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Go Local Wednesday Ideas

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Start Your Go Local Program

Through the Go Local® initiative, ICBA strives to provide community bankers with access to resources and information to help them sustain their own community’s Go Local initiatives. Go Local keeps business in the local community, generating revenue for small businesses, creating jobs and instilling a sense of community in all those who participate.

Jump start your own Go Local program, and be sure to share with ICBA your progress and successes! Contact

Go Local Toolkit Go Local Campaign Site

Community Bank Ad Cover

Switch to A Community Bank Campaign

#WeAreNotWells: Use these free ads to promote community banks.