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Community Bank Marketing & Communications Toolkit


As new digital marketing channels and tools emerge and customers seek and consume information in new ways, community bankers have ample opportunity to tell their unique stories in exciting ways. 

The ICBA 2018 Marketing & Communications Toolkit provides members with exclusive resources that will help community banks leverage local media and traditional and digital channels. The toolkit includes:

  • Media relations best practices and interview tips 
  • Customizable social media posts and images
  • Content editorial calendar with ideas, tweets and important dates
Visit regularly for new content, ideas, how-to tutorials, webinars and social media chats exclusively for ICBA members. New editorial calendars and content are released quarterly.

Not an ICBA member? Learn more about becoming a member

Editorial Calendar At A Glance

Quarter 1

ICBA Marketing Materials
(Unlocked!)


Quarter 2

ICBA Marketing Materials

(Unlocked)


Quarter 3

ICBA Marketing Materials

(Unlocked)


Quarter 4

ICBA Marketing Materials

(Unlocked)

How to switch banks
Switch to a Comm
unity Bank

Encourage consumers to switch to a community bank with our customizable news release and graphic

Download the customizable news release

Customize the image with your logo

Celebrate Go Local Wednesday

Every third Wednesday of the month is ICBA's “#GoLocal Wednesday,” a day where ICBA employees and community bankers nationwide shop at locally owned and operated businesses and restaurants. Spread the word about the importance of shopping, dining and banking locally with our sample social media posts and images. 

See highlights of what fellow community bankers are doing to make a difference and tell their stories!
Read more


bank social media tools
ICBA Social Media Monitor

Monitor your online reputation with Social Media Monitor, free for ICBA members. 

  • Monitors blogs, public social media and news
  • Online mentions and feedback of your bank, executives and brand

Sign up for web monitoring 


Marketing & Social Media Education

Stay up-to-date with the latest in marketing and social media education with resources, in-person events and webinars from ICBA's Community Banker University®.

Campaign-in-a-Box

Go Local_rgb_WEB

Start Your Go Local Program

Through the Go Local® initiative, ICBA strives to provide community bankers with access to resources and information to help them sustain their own community’s Go Local initiatives. Go Local keeps business in the local community, generating revenue for small businesses, creating jobs and instilling a sense of community in all those who participate.

Jump start your own Go Local program, and be sure to share with ICBA your progress and successes! Contact info@icba.org

Go Local Toolkit Go Local Campaign Site

Community Bank Ad Cover

Switch to A Community Bank Campaign

#WeAreNotWells: Use these free ads to promote community banks.