Kasasa® is a branded relationship platform made up of innovative products, technology, marketing and websites that attract a younger, more transactional and profitable customer to the community bank.
Community banks implementing Kasasa realizes an average 50% lift in account acquisition and a 45% average increase in non-interest income compared to standard free checking accounts. Additionally, 94% of Kasasa account holders use the bank as their primary banking relationship and double the length of the relationship from 4 to 8 years.
Obviously, having a great website and Online Account Opening is critical in a time when consumers can’t get access to branches… so we are going to make it even easier for those that aren’t already partnered with us to get access to the best solutions available in the market. For Banks that purchase our Website solution (First Branch) and/or our On-Line Account Opening solution (INMO+) between now and 6/1/20, we will waive their monthly licensing on those products until 2021.
Searches for “personal loan refinance” and “auto refinance” are sky-rocketing online, so we want to make it even easier for Kasasa Loan Clients & Prospects… both to get new customers, as well as to hold on to their existing customers that may be shopping elsewhere. For new Kasasa Loan Banks – we are deferring setup fees and monthly licensing fees until Jan 2021 and will also waive per-loan servicing fees for existing loans that are refinanced into Kasasa Loans. For our existing Kasasa Loan Banks we are providing them a special refinance offer.
Kasasa drives profit and growth in key stages of a consumer’s relationship:
Kasasa Cash®: Fund low-cost core deposits and acquire new, high-value accounts
Kasasa Cash Back®: Increase non-interest income and grow account holder base
Kasasa Tunes®: Attracts younger account holders and achieves differentiation
Kasasa Saver®: Lower funding costs and increase share of wallet
In-Branch selling technology (Builder™): Guides consumers through the account opening process and facilitates the cross-selling conversation
ICBA Member Advantages
- Discounted setup and monthly fees