Kasasa® is a branded relationship platform made up of innovative products, technology, marketing and websites that attract a younger, more transactional and profitable customer to the community bank.
Community banks implementing Kasasa realizes an average 50% lift in account acquisition and a 45% average increase in non-interest income compared to standard free checking accounts. Additionally, 94% of Kasasa account holders use the bank as their primary banking relationship and double the length of the relationship from 4 to 8 years.
Kasasa drives profit and growth in key stages of a consumer’s relationship:
Kasasa Cash®: Fund low-cost core deposits and acquire new, high-value accounts
Kasasa Cash Back®: Increase non-interest income and grow account holder base
Kasasa Tunes®: Attracts younger account holders and achieves differentiation
Kasasa Saver®: Lower funding costs and increase share of wallet
In-Branch selling technology (Builder™): Guides consumers through the account opening process and facilitates the cross-selling conversation
ICBA Member Advantages
- Discounted setup and monthly fees