Journey’s I2A analytics “Enable Community Banks” to assess their customer’s behavior. Opportunities are unearthed, modeled and tracked in campaigns. Risk assessment includes suspicious transactions and management exceptions. Both opportunities and risk assessments for the bank, products, channels and customers leverage the integrated profitability and attrition functionality within I2A. I2A customers using database aggregation (e.g. trust, mortgage) can extend the analytics capabilities described above for total customer behavioral analysis.
I2A’s cloud based solution delivers customized reporting including: board reporting, daily management, CRA, scorecards and peers.
I2A customer’s advantage: personal relationships enhanced by behavioral analytics and reporting efficiencies.