Cohort Alumni

As a participant in ICBA ThinkTECH Accelerator, your company graduates the program to become an ICBA Fintech member for two years, complimentary.

Aspiring Preferred Service Providers: Laying a Foundation

ICBA member banks trust that Preferred Service Providersoffer best-in-class servicesuniquely designed forcommunity banks. PSPs are highly regarded by bankers for their dedication to the community banking industry, sound financials, and unique value offered to ICBA members!

All PSP services are vetted by ICBA and selected by a group of community bankers, building unmatched trust in the value and reliability of these preferred programs. To position yourself as a future Preferred Service Provider, consider these recommendations from ICBA and community bankers.

Utilize a Customer Relationship Management (CRM) software as a single tracking platform for customers and leads:

  • Uniquely identify each bank with a standard ID (FDIC).
  • Flag members of ICBA.
  • Track bank demographics critical to your business.
  • Track lead process from initial communication through close.
  • Dynamically generate email lists.

Develop a marketing campaign that builds trust:

  • Ensure visibility to community bankers at least once per month.
  • Provide “high-value” touches: it takes 6-9 thought leadership and educational touches to develop trust as a subject matter expert.
  • Focus the first half of your campaign on reputation development before moving into lead generation.

Narrowly tailor your marketing messages to community bankers:

  • Address community banks specifically and avoid associating them with credit unions.
  • Keep messages relevant to the current topics. ICBA provides resources to keep you informed of developments in the community banking industry.
  • Educate bankers on your subject matter expertise,and make recommendations that they can quickly implement.

Participate in ICBA events consistently:

  • Corporate Members are the first to reserve booths and sponsorships at ICBA events, including ICBA LIVE and LEAD FWD.
  • Use your ongoing marketing campaigns to drive awareness and interest before events.
  • Send your most engaging sales staff.
  • Consistent traffic drivers such as custom cocktails,snacks or gifts encourage bankers to return to your booth year after year.

Get involved with independent state associations:

  • When certain regions align with your business targets, engage with the independent banking associations for those states.


Cohort Presentations

Experience 11 emerging fintechs' fast-paced pitches refined for community bankers. The solutions they provide span cybersecurity, data insights, loan automation, staff training, and much more.

ThinkTECH 2022 badge

Cohort Badge and Best Practices

As a ThinkTECH Accelerator Alumnus you are part of the ICBA community. As a way to show your connection to the ICBA community, we’ve created the Accelerator Cohort Badge that you can use in your marketing and outreach.

Download Now Badge Guidelines

Press Release Square

Amplify Your Company's Participation

Use this customizable press release to tell your community about your participation in the 2022 ICBA ThinkTECH Accelerator program.

Download Now

Learn Banking Fundamentals

As a 2022 ICBA ThinkTECH Accelerator participant, your company receives free access to ICBA Community Banker University’s Principles of Banking online certificate program.

This coursework is essential for every Accelerator participant to learn about the industry your solutions serve and can be used to train your entire team. To register for complimentary access to Principles of Banking, simply complete the form and Community Banker University’s Cathy Von Wahlde will be in touch with next steps.

Once you are officially enrolled your organization has access to the training for one year.

Program Description:

The Principles of Banking certificate program offers a comprehensive look at the banking industry. 

The courses within the program will help your company’s employees understand how a bank makes money, how it is structured, the various products and services a community bank may offer, general federal compliance regulations, security requirements, and types of fraud that occurs in the banking system.

The certificate program is an online, self-paced program that takes approximately 7 hours to complete.

  • Banking Landscape: A brief history of banking, a review of how a bank works, and discussion of how banks are influenced by its employees, customers, competitors, and regulators.

  • Bank Structure: Learn about the unique structure of a bank due to its role as a financial intermediary, regulatory requirements, and its role in the community. 

  • Banking Finance: Break down some of the basics of bank financial statements and how a bank balances its role of making money for shareholders, managing risk, and serving the community.

  • Banking Products & Services: Part 1: Review a variety of deposit and loan products that banks offer and the processes that go into opening these accounts.   

  • Banking Products & Services: Part 2: Look beyond traditional products to learn about electronic and non-electronic banking products and services such as cash management, payment methods, and international banking services.  

  • Federal Deposit Insurance Corporation (FDIC): Understand the basic functions of the FDIC, the rules that apply to different types of deposits, and what it means for bank policies and procedures to be in compliance.

  • Product Knowledge & Cross-Selling: Examine how knowledge of the bank’s products and services help meet customer needs and build strong customer relationships.
  • Compliance Laws & Regulations: An overview of compliance laws and regulations related to deposit accounts, loans, fair lending, the Bank Secrecy Act, and other general areas of banking.
  • CAMELS: The Uniform Financial Institution Rating System (UFIRS), more commonly known as CAMELS rating, is an internal rating system used by the banking regulators for assessing the soundness of financial institutions. Review each component of the CAMELS rating and the principal evaluation factors that relate to each component.
  • Safeguarding Customer Information: Examine the role of banks in protecting customer financial information.
  • Physical Security: An overview of the bank’s security program, physical security controls put into place at a bank, robbery and other violence, and disaster recovery programs.
  • Banking Fraud: Learn about different types of fraud that affect the banking industry including counterfeiting, check fraud, identity theft, insider fraud, elder abuse, and cybercrime.

Register for Principles of Banking

Design Your Corporate Membership with Help from ICBA

Laura Norrell

Laura Norrell

ICBA Corporate Membership Program and Benefits



Jim Mastey

ICBA Events and Sponsorships Including ICBA LIVE® and LEAD FWD Summit™


Matt Kusilek

Matt Kusilek

Communications, Advertising, and Sponsorships