The latest Independent Banker magazine highlights the substantial influence of Gen Z—those born between 1997 and 2012—whose spending power now totals $44 billion and represents a key demographic for community banks.

Keys to Success:

• ICBA research shows that 43% of Gen Z customers expressed interest in learning to save money and 38% wanted to learn more about managing their expenses, showing why financial education is vital for Gen Z customer retention.

• Gen Z favors more mobile and digital-friendly experiences at their banking institutions, with 60% saying they would switch banks for a better app and digital experience.

More: The November issue of Independent Banker also features articles on artificial intelligence, Federal Home Loan Bank regulations, recruiting, and technology trends.

Access: The magazine is available on the Independent Banker website and via the digital edition.

Digital Subscription: Community bankers also can subscribe to Independent Banker’s newsletter to receive the magazine via email.

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