Bailey Yeager Joins ICBA as Director of Marketing Strategy and Execution
Washington, D.C. (Sept. 16, 2020) — The Independent Community Bankers of America (ICBA) announced today the hire of Bailey Yeager as director of marketing strategy and execution. As part of ICBA’s marketing team, Yeager will help deliver creative and effective campaigns for enhanced member engagement.
“We are pleased to welcome Bailey, a proven storyteller and results-driven strategist, to the ICBA marketing and communications team,” ICBA Executive Vice President and Chief Marketing Officer Rob Birgfeld said. “This position requires a bold, thoughtful approach to campaign planning and execution. Bailey’s experience and talent make her an exceptional fit. We look forward to leveraging her expertise in service of ICBA and the nation’s community banks.”
Yeager has more than 10 years of marketing communications experience. She has designed and implemented large-scale digital transformation projects and marketing campaigns. She most recently worked at the Society for Human Resource Management, where she oversaw the association’s advocacy website and grassroots policy initiatives.
She holds a Bachelor of Arts degree in English from Roanoke College and has her Master’s in Public Relations and Corporate Communications from Georgetown University.
The Independent Community Bankers of America® creates and promotes an environment where community banks flourish. ICBA is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education, and high-quality products and services.
With nearly 50,000 locations nationwide, community banks constitute 99 percent of all banks, employ more than 700,000 Americans and are the only physical banking presence in one in three U.S. counties. Holding more than $5 trillion in assets, over $4.4 trillion in deposits, and more than $3.4 trillion in loans to consumers, small businesses and the agricultural community, community banks channel local deposits into the Main Streets and neighborhoods they serve, spurring job creation, fostering innovation and fueling their customers’ dreams in communities throughout America. For more information, visit ICBA’s website at www.icba.org.
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