Washington, D.C. (April 20, 2020)—The Independent Community Bankers of America® (ICBA) today announced that Rob Birgfeld has joined the organization as executive vice president and chief marketing officer. In this role, Birgfeld will lead ICBA's marketing and communications departments, overseeing the creation and execution of results-driven campaigns that enhance the value and reputation of the nation's community banks in the eyes of consumers, the media and policymakers.
“Rob is a well-respected thought leader and visionary whose extensive experience and innate ability to engage and connect with key stakeholders will serve ICBA well as we seek new ways to share the community banking story and represent our members with pride and distinction,” said ICBA Senior Executive Vice President and Chief of Staff Terry Jorde. “We’re thrilled to welcome Rob to our team and look forward to applying his innovative approach to storytelling to create compelling narratives that resonate with consumers and further distinguish community banks as integral to the health and diversity of the financial services sector.”
Leveraging his expertise, the talents of his team, and the guidance of ICBA leadership, Birgfeld will steer ICBA's marketing and communications strategy, strengthening perceptions and reinforcing ICBA’s reputation as the nation's voice of community banks, consistent with the organization's mission to create and promote an environment where community banks flourish.
Birgfeld most recently served as assistant vice president and chief digital marketing officer at Inova Health System, a nonprofit integrated health system in Falls Church, Va., where he oversaw the company's digital experience, aligning priorities of various business lines to meet organizational goals and objectives. He also served as senior director of social media and new business development for Catalina Marketing Corp., where he built and directed the organization’s social media marketing strategies.
Birgfeld has a Bachelor of Arts in political science and history from Syracuse University.
For more information about ICBA, visit www.icba.org.
The Independent Community Bankers of America® creates and promotes an environment where community banks flourish. With more than 50,000 locations nationwide, community banks constitute 99 percent of all banks, employ nearly 750,000 Americans and are the only physical banking presence in one in three U.S. counties. Holding more than $5 trillion in assets, nearly $4 trillion in deposits, and more than $3.4 trillion in loans to consumers, small businesses and the agricultural community, community banks channel local deposits into the Main Streets and neighborhoods they serve, spurring job creation, fostering innovation and fueling their customers’ dreams in communities throughout America. For more information, visit ICBA’s website at www.icba.org.