Las Vegas (March 14, 2018)—The Independent Community Bankers of America® (ICBA) and Kasasa® today announced that their Preferred Service Provider program for innovative products, technology, and marketing programs has generated $822,000 in ICBA member discounts for participating community banks.
“Today’s consumers are inundated with messaging, making it imperative that community banks cut through the clutter and convey a clear and compelling message that resonates with their existing and potential customers,” said Chris Lorence, ICBA group executive vice president of member engagement and strategy. “Through the ICBA/Kasasa relationship, community banks can expand their marketing arsenal for enhanced outreach and engagement without compromising their budget.”
Kasasa’s product suite is customized to achieve the goals of each community bank and includes reward accounts that increase customer acquisition. They also make community banks “top-of-wallet” by enticing account holders to earn compelling monthly rewards. ICBA members save an average of more than $2,000 annually with Kasasa’s reward accounts. Additional benefits include a dedicated support team, consulting, performance insights, on-site training, and access to award-winning marketing programs.
“In today’s increasingly competitive landscape, consumer engagement is a driving force of growth and retention,” said Keith Brannan, chief marketing officer of Kasasa. “Beyond the extraordinary service for which community banks are known, they still need to take advantage of every available opportunity to level the playing field against the megabanks. Kasasa’s integrated suite of products and marketing technology can help banks attract, engage and retain new consumers more cost effectively than ever before. Kasasa is proud to be partnered with ICBA and to be a part of their success.”
For more information about this program, please visit www.icba.org/psp.
The Independent Community Bankers of America®, the nation’s voice for nearly 5,700 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services.
Kasasa is an award-winning financial technology and marketing technology provider. Based in Austin, Texas, with 350 employees, Kasasa helps more than 750 community financial institutions establish long-lasting relationships with consumers residing in their local markets through its branded retail products, world class marketing capabilities, and expert consulting. The company reinvented checking and is now reinventing lending through its latest patent-pending offering, Kasasa LoansTM.