Offers the Mark IV WebApp for Online Credit Card Applications

Washington, D.C. (July 28, 2016)—ICBA Bancard®, the payments services subsidiary of the Independent Community Bankers of America® (ICBA), announced a new partnership with CRIF Lending Solutions to offer the CRIF Mark IV WebApp exclusively to community banks for online credit card applications.

“This strategic alliance with CRIF Lending Solutions offers community banks affordable access to an automated credit card application solution,” said Liang Han, executive vice president and chief operating officer of ICBA Bancard. “The Mark IV WebApp will help our clients streamline efficiencies and reduce costs associated with the labor-intensive credit card application process. It’s a great addition to our line of innovative products for community banks.”

The Mark IV WebApp’s other benefits include formatting and branding to match the community bank’s website, automatic email notifications to applicants and institutions following submission, and product-specific collateral screens and disclosures. The Mark IV WebApp allows applicants, branches, call center personnel or indirect agents to submit credit card applications any time, which can significantly increase a bank’s application volume and profitability.

“We are extremely excited that ICBA Bancard has selected the Mark IV WebApp as the preferred online lending solution for its community bank clients,” said Kyle Kehoe, president, CRIF ACTion division, CRIF Lending Solutions. “We have a long history of helping community banks automate the loan process, and we look forward to helping community banks compete in the online marketplace. We appreciate the recognition of our reputation to deliver.”

About ICBA Bancard
ICBA Bancard® is the wholly owned payment services subsidiary of the Independent Community Bankers of America. ICBA Bancard provides community banks with equitable access to cutting edge credit card options, debit card options, ATM and merchant processing solutions as well as exclusive services including the Fraud Loss Protection Plan, portfolio consultations and portfolio analytical tools.

About ICBA
The Independent Community Bankers of America®, the nation’s voice for more than 6,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services.