Royal Bank: I Heart My Community Bank Because

ICBA Community Banking Month provided an opportunity for Elroy, Wis.-based Royal Bank to showcase its community involvement. Highlights from its month-long celebration included:

• “I heart My Community Bank Because…” signs,
• Reality Daz events promoting financial literacy; and
• Cash Mob events in its Dickeyville and Adams locations.

The bank also leveraged social media to engage with customers.