Washington, D.C. (July 24, 2017)—The Independent Community Bankers of America® (ICBA) today announced that WebbMason Marketing has been selected as its newest Preferred Service Provider. WebbMason helps community banks improve their digital marketing footprint through targeted marketing to increase their return on investment.
“Technology advances and shifting consumer preferences offer new opportunities for community banks to interact with customers outside of the branch,” said ICBA Executive Vice President Vendor Relations Dan Clancy. “WebbMason’s suite of marketing services lets community banks not only choose the most effective marketing channel to deliver targeted messages at the right time to the right customer, but also allows them to measure their reach for improved engagement.”
WebbMason is a full-service marketing agency offering digital advertising, direct marketing, creative services, web solutions and search engine optimization. Community banks can also choose to promote their business through traditional marketing methods, including print collateral, promotional products, and warehousing and fulfillment. WebbMason’s offerings are fully customizable and are designed to help community banks improve response rates and cultivate customer relationships.
“We look forward to working with ICBA’s community bank members to help address their unique marketing needs,” said Jay Sedgwick, account executive at WebbMason. “Whether a community bank wants to boost its digital presence through online advertising or use social media to better connect with current and prospective customers, WebbMason and its team of creative professionals can serve as a one-stop source for ICBA members in supporting their organizational goals.”
For more information about ICBA’s Preferred Service Provider program, visit www.icba.org/psp.
The Independent Community Bankers of America®, the nation’s voice for more than 5,800 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.
About WebbMason Marketing
WebbMason Marketing is a full-service agency providing advertising, direct marketing, digital services, data science and analytics, marketing automation technology, print services and promotional marketing with 22 offices and eight warehouses nationwide. We leverage the latest marketing tools to help our clients tackle marketing challenges and extend their customer relationships. Everything we do works to achieve a better business outcome for our customers. For more information, visit www.webbmason.com.
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