Marketing: Digital & Social Media

Tactical insights and education on how to skillfully build your brand, deepen engagement with customers, and communicate more effectively within your market.

Community Banking and the Amazon Effect

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Nationwide, consumers and small businesses use Amazon for instant gratification. We buy, we sell and we transact our business in the blink of an eye. It’s no surprise that the need for speed and the expectation of ubiquity has spread to food service, auto buying and yes, even banking. Learn five ways your bank can begin to change its culture to evolve, communicate and deploy a successful Amazon-like experience.

Presenter: Eric Cook, Digital Strategist, WSI

Community Banking Impressions 2018

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Consumer behavior and the rapid adoption of technology has had a profound shift in the way consumers shop and bank. This shift is raising doubts as to the role of the branch and how best to serve the demanding consumers of today.  During this thought provoking session, the hottest trends in branch transformation will be presented and then bankers that have integrated these trends into their experiences will be interviewed to discuss how they are driving growth and create dynamic and engaging customers experiences.

Presenter: Kevin Blair, President/CEO, NewGround

Evolve: Digital Experience and Digital Marketing

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Review the evolution of technology in our industry with an emphasis on mortgage lending and digital marketing. Learn how digital experience and digital marketing are moving forward in parallel lines and where they intersect.

Presenters: Steve Hoke, Head, lending, Retail Product Management, Finastra
Steve Ryan, Founder/CEO, RyTech, LLC
David Lykken, President & Chief Transformational Officer, Transformational Mortgage Solutions

Financial Education: A New Marketing Approach

Find new and innovative ways to differentiate from regional and national competitors, strengthen consumer relationships, and build trust. A marketing and demand-generation expert leads a lively discussion on using financial education as content marketing to drive positive consumer and community engagement.

Presenter: Mike Lovell, VP of Marketing, EVERFI
Mika Leonard, AVP Director of Sales & Marketing at Native American Bank

Good Marketing Strategies for a Challenging Farm Economy

As low farm prices threaten the ag sector, the ability for farmers to execute sound marketing plans can make the difference between survival or bankruptcy. Learn how to help your ag customers succeed.

Presenter: Richard Brock, President, Brock Associates

Whiteboarding with Experts

Wednesday, March 14

8:30 a.m.
Emerging Cyber Challenges for Banks: Threat Evolution, Regulatory Compliance and Government Privacy Laws
Sean O’Brien & Marlene Brehm, @RISK Technologies
9:00 a.m.
Benchmarking and Aligning Staffing Levels 
Timothy Reimink, Crowe Horwath LLP
Creating an Impact in Your Community with Focused, Innovative Card Programs
Nathan Lemon, IC Payments
12:30 p.m.
CX: The One Strategic Initiative Your Bank Can’t Go Without
Zaid Akhter, CSI
1:00 p.m.
Use Market Analytics to Improve Profitability
Kevin Stang, Plansmith
1:30 p.m.
Top Five Reasons Why Small Businesses are Different
John Yarley, Visa
2:00 p.m.
Community Bank to Fintech Innovator: Our Technology Journey
Bob Kettenmann & Sid Ally, Laurel Road
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