Tom Hershberger is CEO and founder of Cross Financial. He has a comprehensive background in commercial banking and marketing management. His understanding of banking challenges and opportunities comes from years of experience working with financial institutions of all sizes.
Tom has been instrumental in redesigning the business planning, relationship development, and marketing activities at financial institutions. His innovative approach has helped organizations integrate traditional marketing activities with emerging relationship development systems. Tom is active in national and state banking associations, serving as a keynote speaker and instructor for conferences and professional seminars throughout the country.