Brad Federman

Brad Federman

Founder & CEO


Every day, people wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem, one that Brad Federman has dedicated his career to resolving. Brad is committed to helping organizations engage employees and customers, build resilient and bulwark relationships, as well as create collaborative and agile cultures.

As he puts it, his job is to ‘help organizations discover and live their possible.’

This mission has followed Brad throughout his career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience.

As the founder of Performancepoint, Brad works with organizations and leadership in various industries, including household names such as: Nordstrom, FedEx, Embassy Hilton, Mayo Clinic, Deloitte & Touche LLP, and Polo Ralph Lauren Corporation.

Prior to Performancepoint, Brad was the EVP of Novations Group and has held leadership positions with Accenture and Humana Inc. He is a highly requested featured speaker at conferences and business meetings worldwide.

Brad's literary works include Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty; Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less; and he is a contributing author to 101 Ways to Enhance Your Career.

Brad has been interviewed for Fox Business News’ John Stossel Show and publications such as American Banker, Fortune Small Business, Los Angeles Times, and HR Magazine.

Brad earned a Bachelor of Arts degree in communications from the University of Maryland and a Master of Education degree in human resource development from Vanderbilt University. He is also a member of the Forbes Coaches Council and serves on several boards.