To further differentiate community banks from megabanks amid the fallout from Bank of America’s elimination of free checking for certain customers, ICBA updated its kit encouraging consumers to switch to a community bank.
The switch kit, which includes a customizable news release and graphic, is now included in ICBA’s new Community Bank Marketing & Communications toolkit. The toolkit also features best practices, interview tips, sample social media posts, and an editorial calendar to support community bank marketing plans and strengthen brand awareness.
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