Community Banking Month is a highly anticipated and special month for Bank of the West employees. Each week in April the staff select a fun-filled theme for the week for each branch with many of the bank’s employees spending personal time to make decorations and costumes. On Monday morning before the bank opens the staff decorates their lobby with that week’s theme, concluding with celebratory refreshments and a weekly drawing on Friday for the bank’s visitors and customers. Many customers return for Friday’s finale with their young children. “Not only is it fun, it is a great opportunity for us to meet our youngest potential customers — and promote financial literacy to the next generation,” says Christy Bair LaZear, senior vice president & cashier at the Grapevine, Texas-based bank.
“We are always excited to show our appreciation for our customers and to celebrate how proud we are to be a community bank,” says LaZear. “It’s a wonderful experience for everyone — customers and members of our bank family — to celebrate being part of our community.”
To follow the ICBA Community Banking Month conversation on social media, follow the #BankLocally hashtag on Twitter.