Provide visitation incentives
Define your target bankers and send materials inviting bankers to your booth. Give bankers a reason to visit you, such as a complimentary, customized report.
Respect your neighbors' property
No one wants a bad neighbor. Please be respectful of the borders of your booth and that of your neighbors'.
Put your phone away
Don't look at your phone during your time in the booth - unless you're showing a banker your app!
Provide a memorable experience
If the budget is available, consider sponsoring a traffic-generating activity that can be located near your booth, such as a snack bar or power tower.
Be the follow up King or Queen
Promptly follow-up on all conversations with bankers, either via email that evening or phone call after the show. After the Convention, follow-up with all target bankers. This should be a customized message for bankers you spoke with, or a “sorry we missed you” message for others. If you had a report, checklist, or other informational content to share, attach it.
Give away goodies
Offer something of value to bankers visiting your booth. Ideally, you should offer information, such as a checklist that may provide value to bankers right away.
Generally, avoid eating or drinking at your booth. A bottle of water or some food during Lunch With Exhibitors on Monday, March 9 is fine.