Seminar: Community Bank Marketing Strategies

05/15/2014 - 05/16/2014

Minneapolis, MN

Industry consolidation, financial reform, and aggressive new competitors have combined to fundamentally change the landscape in which community bank marketers operate. This seminar is designed to provide relevant, timely information, practical and affordable marketing tactics, and best practice examples for marketers whose banks need to succeed in today's challenging environment. This content-packed, fast-paced seminar will cover the following topics:

  • How to Make Marketing Relevant and Responsive to the Bottom Line
  • Building (or Rebuilding) Brand Equity
  • Social Media and eMarketing
  • Advertising Compliance
  • Take Your PR from Entitlement to Enlightenment
  • Marketing Research
  • How Marketing Can Support Business Banking

Start Time: 8:30 am Day One

End Time:Noon Day Two

Instructors: Becki Drahota

Who Should Attend: Marketing officers, senior managers and directors

ICBA Members: (prior to April 15) $495 / (after April 15) $595
Nonmembers: $695
Bank Director Program Participants: $395

12 CPE Credits

Program Level: Intermediate

Hotel Information

  • To make your hotel reservation, contact the Embassy Suites Hotel Bloomington at (952) 884-4811.
    Room rate: $164.00
    Deadline: 4/23/2014
  • For special assistance needs, please call the hotel directly or contact the ICBA Education Department at (800) 422-7285.

For more information, call 800-422-7285.