09/19/2013 - 09/20/2013
Building (or Rebuilding) Brand Equity
Is your bank's brand telling the story you want it to? Is it telling any story at all? You'll take away brand case studies, brand enhancement strategies and metric options.
Social Media and eMarketing
Learn steps to develop a successful eMarketing and social media strategy. Bankers already using social media will learn how to optimize the efforts and avoid common mistakes.
Advertising Compliance - The Fun Part of Marketing!
Get hands-on experience evaluating solutions for common compliance triggers. Marketers will evaluate compliance case studies for clarity and correctness.
Take Your PR from Entitlement to Enlightenment
Learn how to define your bank's PR resource allocation, success metrics and how to create an effective and focused donation process to create more substantial results from corporate giving efforts.
With your bank facing new economic and regulatory realities, developing marketing strategies based on reliable data is imperative. Review best practices of goal-setting, formats and metrics used for conducting market, customer, line of business and employee research.
How Marketing Can Support Business Banking
Start Time: 8:30 am Day One
End Time:Noon Day Two
Instructors: Becki Drahota
Who Should Attend: Marketing officers, senior managers and directors
ICBA Members: (prior to Aug. 19) $495 / (after Aug. 19) $595
Bank Director Program Participants: $395
12 CPE Credits
Program Level: Basic-Intermediate
For more information, call 800-422-7285.