Seminar: Community Bank Marketing Strategies

09/19/2013 - 09/20/2013

Minneapolis, MN

Program Highlights

Building (or Rebuilding) Brand Equity
Is your bank's brand telling the story you want it to? Is it telling any story at all? You'll take away brand case studies, brand enhancement strategies and metric options.

Social Media and eMarketing
Learn steps to develop a successful eMarketing and social media strategy. Bankers already using social media will learn how to optimize the efforts and avoid common mistakes.

Advertising Compliance - The Fun Part of Marketing!
Get hands-on experience evaluating solutions for common compliance triggers. Marketers will evaluate compliance case studies for clarity and correctness.

Take Your PR from Entitlement to Enlightenment
Learn how to define your bank's PR resource allocation, success metrics and how to create an effective and focused donation process to create more substantial results from corporate giving efforts.

Marketing Research
With your bank facing new economic and regulatory realities, developing marketing strategies based on reliable data is imperative. Review best practices of goal-setting, formats and metrics used for conducting market, customer, line of business and employee research.

How Marketing Can Support Business Banking

  • Client Acquisition
  • Client On-boarding and Cross-sales

Start Time: 8:30 am Day One

End Time:Noon Day Two

Instructors: Becki Drahota

Who Should Attend: Marketing officers, senior managers and directors

ICBA Members: (prior to Aug. 19) $495 / (after Aug. 19) $595
Nonmembers: $695
Bank Director Program Participants: $395

12 CPE Credits

Program Level: Basic-Intermediate

Hotel Information

  • To make your hotel reservation, contact the Embassy Suites Hotel Bloomington at (952) 884-4811. Room rate: $159
    Deadline: Aug. 28
  • For special assistance needs, please call the hotel directly or contact the ICBA Education Department at (800) 422-7285.

For more information, call 800-422-7285.