Seminar: Community Bank Marketing Strategies

05/01/2013 - 05/02/2013

Kansas City, MO

The Great Recession and Financial Reform have combined to fundamentally change the landscape in which bank marketers operate. This seminar is designed to provide relevant, timely information, practical and affordable marketing tactics, and best practice examples for bank marketers whose banks need to succeed in today's challenging environment.

  • Building (or rebuilding) brand equity
  • Social media
  • Marketing Compliance
  • Public Relations
  • Marketing Research
  • How marketing can support business banking: Improving acquisition, Onboarding and cross-sales
  • Client acquisition: Find out what products businesses are using-and looking for-in their banking relationship, and how you can position your bank to communicate your alignment with their priorities.
  • Client Onboarding and cross-sales: More than half of a typical bank's commercial clients have deposit-only relationships.

Over half of business owners don't bank personally where they have their corporate accounts. We'll give you tactics to bridge these gaps and create deep, profitable relationships.

Start Time: 8:30 am Day One

End Time:Noon Day Two

Instructors: Becki Drahota

Who Should Attend: Marketing officers, senior managers and directors

ICBA Members: (prior to April 1) $495 / (after April 1) $595
Nonmembers: $695
Bank Director Program Participants: $395

12 CPE Credits

Program Level: Basic-Intermediate

Hotel Information

  • To make your hotel reservation, contact the Embassy Suites, KCI at (816) 891-7788 . Room rate: $139
    Deadline: April 2
  • For special assistance needs, please call the hotel directly or contact the ICBA Education Department at (800) 422-7285.

For more information, call 800-422-7285.