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In today’s banking environment, simply presenting products and services isn’t enough. You must guide the conversation, build trust, and confidently ask for the business.
This session walks you through the entire sales process, focusing on how to create strong customer experience, navigate objections, and close the deal effectively. You will build essential communication and negotiation skills, learn proven telephone techniques, and explore a practical marketing model you can use right away.
You’ll also dive into the human side of sales, understanding how empathy, ego, and individual needs shape buying decisions, and how to adapt to different personalities, backgrounds, and behavioral styles.
Learning Objectives:
Lead sales conversations from first contact to confidently closing the deal
Utilize core communication and negotiation skills, including calls and handling objections
Improve customer experience by responding to individual needs and behaviors
Overcome sales roadblocks and apply real-world examples
Understand the human side of selling: empathy, ego, and needs
Duration: 90-minutes
ICBA Members
Live: $209
On-Demand: $229
Live + On-Demand: $279
Non-Members
Live: $309
On-Demand: $329
Live + On-Demand: $479
Unlimited Webinar Pass subscription: $0
For more information, call 800-422-7285 or email [email protected].
Who should attend: Branch Manager/Assistant Branch Manager, Chief Retail Banking/Deposit Officer, Learning & Development/Training, Managers, Supervisors, Business Banking, Cash/Treasury Management, Commercial Lending, Consumer Lending, New Accounts/Personal Banker/Universal Banker, Retail Banking, Teller/Lead Teller/Teller Supervisor
Prerequisites: Basic knowledge of banking.
Advanced Preparation: None
Program Level: Intermediate
Field of Study: Specialized Knowledge
Delivery Method: Group Internet Based.
CPE Credit Hours: 1.5
For more information, call 800-422-7285 or email [email protected].
ICBA Education is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: nasbaregistry.org.
In accordance with the standards of the National Registry of CPE Sponsor, CPE credits have been granted based on a 50-minute hour.
Osburn & Associates, LLC
Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.
As such, The Independent Community Bankers of America ("ICBA" or the "Association") has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.
Suitcasing is the act of soliciting business by non-exhibiting companies during the event or in other public spaces, including another company's booth, a convention center, or a hotel lobby. It is ICBA event management's objective to do everything legally possible to protect its exhibitors and community banker attendees from suitcasing.
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