Community Bank Marketing Seminar - In-Person

marketing

Sep 20 - Sep 22, 2022

Retail wars, digital transformation, and customer demand are dramatically changing the landscape of community banking. To succeed in the competitive marketplace, community bank marketers and retail teams must be savvy, forward-thinking, and implement game-changing strategies.

Participate in three engaging days packed with critical information to propel a bank to the next level.


Sample agenda. 2022 agenda posted soon. All times stated are Central Time.

Tuesday, Sept. 20

8:30 AM - 4:30 PM

Digital Marketing Strategy
  • What does digital and social mean to you and your bank
  • The role of the consumer
  • Competition for our attention
  • The power of the employee
  • Your digital plan
  • Defining your target customer (persona exercise)

Online Awareness and Social Opportunities
  • Three forms of visibility
  • Becoming a resource
  • Google and SEO/SERP changes
  • Building long-term loyalty
  • Social platform review
  • LinkedIn, Facebook, Twitter, Instagram, TikTok
  • Tracking and analysis
  • Cool resources
  • 2FA and why it’s important
Wednesday, Sept. 21

8:30 PM - 4:30 PM

Too Much to Do in ’22?
  • Budget allocation tips
  • Fee income tactics
  • Delivering memorable customer experiences
  • Case study analysis with focus on digital transformation and data management

Digital Transformation & Data Management Case Studies
Thursday, Sept. 22

8:30 PM - 12:00 PM

Relationship Building Culture

  • Start with vision and focus
  • Assess your current culture
  • Identify your customer needs and expectations
  • Provide staff training and development resources
    • Coaching and mentoring
    • Foundational skills
    • Cross-solving and suggestive selling
  • Effective positioning product and service solutions
  • Customer information management
  • Supporting relationship activities
    • Promotions
    • Brand management
  • Continuous improvement

Effective Product Evaluations and Development

  • Evaluating current offerings
  • Competitor assessments
  • Product streamlining
  • New product introductions
  • Structured implementation for product changes

Money Saving, Money Making, Marketing Ideas

  • Supporting your brand and reputation
  • Promoting products and services 
  • Leveraging community support and events

ICBA Member Early-Bird: $595
ICBA Member after Aug. 19, 2021: $695
Non-Member: $795
Non-Banker: $1,195 

Bank Director Program ICBA Member: $495
Bank Director Program Nonmember: $595

NOTE: Registration fee is valid only for the individual registered. Full payment is required prior to attendance. For more information, call 800-422-7285.

22

Person
Becki Drahota

Mills Marketing

Person
Sarah Bacehowski

Mills Marketing

Person
Derek Baker

Mills Marketing

Person
Tom Hershberger

Cross Financial Group

Person
Eric C. Cook

WSI

Who Should Attend: Chief Marketing Officers, all marketing titles and roles     
Prerequisites: Basic understanding of bank marketing
Advanced Preparation: None
Program Level: Intermediate 
Field of Study: Specialized Knowledge

Delivery Method: Group Based

Printable Registration Form

REGISTRATION CANCELLATION
If registration is cancelled more than 30 days prior to the event start date, you will receive a full refund. If cancellation is within 30 days prior to the event start date, 20 percent of the registration fee paid will be deducted for costs. A substitute registration will be accepted. No refunds will be issued after the event start date.

Attendance at all ICBA programs will be considered on a first come, first served basis. If the program is cancelled, ICBA’s liability is limited to the registration fee. For additional questions contact ICBA at 800-422-7285.

CONSENT TO USE OF PHOTOS & VIDEO CONTENT
Registration, attendance, or participation in an ICBA event constitutes an agreement by the participant to ICBA’s use and distribution (both now and in the future) of the participant’s image and/or voice in photographs, videos, digital media, electronic reproductions and audio files/recordings of and at such events and activities.