Marketing & Social Media

Tactical insights and education on how to skillfully build your brand, deepen engagement with customers, and communicate more effectively within your market.

(Sessions are subject to change)

Brand Ambition: Unlock Your Bank’s Brand Potential

Wednesday March 20     1:00 PM - 1:55 PM     Room 207AB

Kevin Blair, CEO, NewGround 

Many banks have undergone rebranding in recent years due to mergers, acquisitions, or simply to reinvent themselves, yet banks are not experiencing a strong return on that investment. Align your community bank’s brand, place, and culture to deliver a customer experience that drives results and deepens customer relationships.

Building Trust With Marketing and Social Media

Wednesday March 20     7:30 AM - 8:25 AM     Room 209B
Ben Pankonin, Co-Founder, Social Assurance

Community bankers are relationship experts, renowned across the financial services industry for the strong personal bonds they share with their customers. Learn how your bank can nurture these deep customer connections with the very latest brand-building strategies tailored for the digital realm.

Bringing Your Brand to Life Through Your Bank's Website

Monday March 18     1:40 PM - 2:35 PM     Room 207 AB
Jim Pannos, President, Pannos Marketing
Amanda Rowe, SVP, Delivery, Pannos Marketing

In many instances your bank's website is responsible for the first impression a potential customer has of your business. This important extension of your bank's identity should serve to differentiate your bank and concisely convey your value and how you want to be perceived in the market. Does your bank's website accurately reflect your brand-positioning? Do you have a comprehensive strategy for community your bank's mission and brand strategy online? Learn best practices that will help you create a strong online presence and deliver an optimal customer experience.

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Missed a session or want to share them with colleagues? Order individual sessions or the entire catalog of ICBA LIVE 2019 Learning Labs.

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