News & Press Releases

Giorgio Talks Merchant-Funded Rewards in Podcast

Jul 25, 2018
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In a new thought-leadership podcast, ICBA Bancard President and CEO Tina Giorgio discusses using merchant-funded rewards programs to deliver value to customers and help local businesses build brand awareness and generate sales.

More than three-quarters of consumers have a rewards credit card, and roughly 40 percent of community banks offer a rewards program.

These programs typically have higher activation rates and generate more transactions than cards without a rewards program, Giorgio said.

Listen to the Podcast