Community Bank Marketing Seminar


Sep 20 - Sep 22, 2023

Community Bank Marketing Seminar

Retail wars, digital transformation, and customer demand are dramatically changing the landscape of community banking. To succeed in the competitive marketplace, community bank marketers and retail teams must be savvy, forward-thinking, and implement game-changing strategies.

Participate in three engaging days packed with critical information to propel a bank to the next level.

Learning Objectives
  • Develop the skills to identify and track key performance indicators (KPIs) effectively, enabling you to measure your progress towards your bank's strategic goals.
  • Gain a comprehensive understanding of the evolving role of marketing compliance.
  • Acquire the knowledge and techniques necessary to measure your brand's performance, assess its market impact, and position it for future growth.
  • Master the intricacies of campaign planning to maximize the effectiveness of your marketing efforts.
  • Learn how to ensure that your bank's website generates meaningful results and contributes to your overall objectives.
  • Discover strategies for building a strong personal brand using social media platforms.
  • Deepen your understanding of artificial intelligence (AI) through hands-on learning. Review its potential business applications and risks.
  • Explore various strategies and tactics that foster relationship growth.
  • Develop a thorough understanding of how to review a balance sheet and extract valuable insights.

Early Bird Price (Ends Aug. 23, 2023): $695

ICBA Members: $795

Non-Members: $895

Non-Bankers: $1,295

Bank Director Program Member: $495

Bank Director Program Non-Member: $595

Printable Registration Form

Attendance/Cancellation Policy:

  • Registration fee is valid only for the individual registered. Each attendee must register.
  • Full payment is required prior to event attendance.
  • If registration is cancelled more than 30 days prior to the event start date, you will receive a full refund.
  • If cancellation is within 30 days prior to the event start date, 20 percent of the registration fee paid will be deducted for costs.
  • A substitute registration will be accepted.
  • No refunds will be issued once the bank has received event materials or after the event start date.
  • All rights are reserved by ICBA. No recording or distribution of the content is permitted unless expressly agreed by ICBA.

For more information, call 800-422-7285.

Who should attend: Chief Marketing Officers, all marketing and operations titles and roles

Prerequisites: Basic understanding of bank marketing

Advanced Preparation: None

Program Level: Intermediate

Field of Study: Specialized Knowledge

Delivery Method: Group Live

CPE Credit Hours: 21

Eric Cook
Eric C. Cook

Chief Strategist, WSI

Founder, The LinkedBanker

Crystal Steinbach
Crystal Steinbach

Digital and Marketing Automation Manager

Mills Marketing

Group Avatar Horizontal
Kris Mattoon

Vice President, Client Services

Mills Marketing

Derek Baker
Derek Baker

Vice President of Sales & Innovation

Mills Marketing

Tom Hershberger
Tom Hershberger

Chief Executive Officer

Cross Financial

Kyle Hershberger
Kyle Hershberger


Cross Financial

Code of Conduct

Registration, attendance, or participation at this event constitutes an agreement to adhere to the ICBA code of conduct and complaint policy. ICBA LIVE aims to be welcoming, safe, and inclusive to all participants, with the most varied and diverse backgrounds possible.

As such, The Independent Community Bankers of America (“ICBA” or the “Association”) has adopted a zero-tolerance policy toward all forms of unlawful discrimination and harassment.

Read Full Policy

Suitcasing Policy

Suitcasing is the act of soliciting business by non-exhibiting companies in the during the event or in other public spaces, including another company's booth, a convention center, or a hotel lobby. It is ICBA event management’s objective to do everything legally possible to protect its exhibitors and community banker attendees from suitcasing.