Stimulate usage by rewarding your cardholders every time they use your card.
Improve cardholder loyalty
Grow market share
Flexibility. Select the earnings ratio that is right for your bank and choose the reward that is best suited for your customer base.
Place posters and tent cards in high traffic areas of the lobby and on teller counters.
Create in-branch signs and staff buttons to prompt customers to ask questions.
Encourage additional transactions by doubling or tripling the points awarded for transactions occurring within a specific time period.
Encourage cardholders to use their bank credit card in more ways and at more places.
Recurring payments using credit and debit cards for regular bill payments is a key strategy. Top categories with bill payment activity include:
Research proves that once cardholders set up automatic bill payments with you, they are there to stay. The key is to include bill payment with cards as a part of your electronic payments strategy alongside online banking, to give cardholders more choices with how they pay their bills.Best Practices:
Encouraging usage in alternate categories involves a combination of cardholder education and motivation for trial usage.
Educate cardholders about the benefits of paying bills with your bank's credit card:
Makes it easy to keep track of payments, keeps cardholders in control and is completely safe
Saves time, hassles, and postage costs when paying bills
Ensures that bills are paid on time, even when you are away on business or vacation
Provides the ability to earn rewards points more quickly
Stretch your marketing budget by leveraging Visa and MasterCard's national campaigns to increase card usage.
Participate in national credit card promotions by taking advantage of marketing materials offered by Visa and MasterCard. These typically include newsletters, statement inserts, and web materials (copy, banners, and buttons).
Watch for free statement insert offers from ICBA Bancard. Check with your processor about insertion fees.
Investigate potential cost savings from utilizing your in-house marketing department to create promotional materials supporting national campaigns. Make sure these materials adhere to Visa and MasterCard design standards and are approved prior to printing.