Senior Vice President, Marketing and Client Engagement
Scott Broughton has vast experience in marketing payment products to financial institutions including credit and debit card processing.
In 1995, Scott joined ICBA Bancard, a subsidiary of Independent Community Bankers of America. During his tenure, he has managed the marketing and sales function of the company, client services and currently works with Bancard’s largest clients for growth opportunities and portfolio consultations. He is involved with introducing emerging products to community banks such as digital wallets, EMV/Chip cards, mobile payments and contactless cards.
Scott is a graduate of Virginia Tech. He also holds a Management Institute Certificate from the University of Wisconsin. Scott completed the Visa Bankcard Management School at Ohio State University. He currently resides in Alexandria, Virginia.
Scott's areas of expertise include:
- Credit card marketing
- Credit card Portfolio development
- EMV Cards
- Contactless Cards
- Technology surrounding payments
- Loyalty programs