Your institution is unique so your Strategic Plan should be unique as well. Too often, executives and directors will construct a strategic plan from old plans, strategies found online, or just brainstorming based on emotion or intuition. Financial Institutions, however, have become much faster-paced organizations than they were 10 years ago—or even a few months ago! Community Banks are impacted by many more forces, regulations, competitors, and now the Pandemic. There are more challenges than ever before but there are new opportunities as well. These drivers highlight the need for every institution to have a living, breathing strategic plan to thrive and grow. It’s all about your strategy!