ICBA - Tools & Resources - Question of the Week Results

Results of Survey “Quick Poll — Facebook and Marketing — November 28, 2011”

Why is your community bank currently not using Facebook in your marketing efforts?

Compliance or risk concerns

47%

Cost concerns

Lack of resources to manage it

31%

Lack of ROI to offer it

N/A

19%

View archive of previous Questions of the Week.

NOTE: ICBA Quick Polls are informal, unscientific surveys on community banking issues and do not necessarily represent the positions of ICBA or its full membership.