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The latest social media tips for community bankers

Welcome to the inaugural edition of Social Media Minute, ICBA’s premier quarterly newsletter for community bankers who are interested in the latest news, tips and ideas in social media. This newsletter is meant to be a quick read through document which will aim to inspire and equip you in your social media efforts. If you would like to provide feedback, please e-mail, call or even tweet at us. We would love to hear from you. Subscribe today to ensure you receive next quarter's issue.

Getting Started in Social Media
What is social media about anyway? How can I get involved? Full story.

Are Your Social Accounts Secure?
The recent hacks into the official Twitter accounts of Burger King, Jeep and the Associated Press can make any social media manager wonder about the security of his or her own accounts. Learn how to take precautions. Full story.

Social Media Integration Checklist
You’ve established your Facebook presence, sent your first tweet and posted your first video to YouTube. Now how do you drive engagement? Full story.

Responding to Negative Posts
If your community bank engages in social media, there’s always a chance that someone will post a negative comment or voice criticism. Here are some guidelines for how to deal with three different kinds of negative posts. Full story.

Announcing Community Bank Social Media Leaders & Influencers
This summer, ICBA released the Top Community Bank Leaders in Social Media and the Top 20 Community Banker Influencers on Twitter. These rankings, which are the first of their kind, highlight the community bank social media trailblazers among the financial industry.
 

Social Media Monitor: Are You Listening to Your Customers?
With nearly 1,200 members listening to what’s being said about them on social media, ICBA announced the expansion of its premier social media monitoring tool—the ICBA Social Media Monitor. Learn more and sign up. Full story.

Social Content Wanted: Get Featured in ICBA’s Social Media Channels
Do you want to be featured on ICBA’s Twitter, Facebook, or LinkedIn channels? As the nation’s voice for community banks on social media, we are constantly looking for positive stories and content from community banks around the country. Read more about the guidelines to follow when submitting your content. Full story.

LinkedIn Social Media Group for Community Bankers
Do you have a question related to social media that’s specific to community banking? There’s a group for that on LinkedIn! Recent hot topics include how to discuss bank robberies on social media, job descriptions and qualifications for a social media position at a community bank, and how to respond to tragedies. Join here.

Social Media Landing Page for Community Bankers

Want more resources on social media? Check out ICBA’s Social Media Landing page which includes relevant hashtags, who to follow on Twitter, compliance resources. More Social Media Resources.

 

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