ICBA - Publications - Social Media Minute - April 2014


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The latest social media tips for community bankers

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Community Banking Month Edition
Welcome to the Community Banking Month edition of Social Media Minute. Every April, Community Banking Month is recognized by federal, state and local governments. ICBA is celebrating in all of our channels, including social media! Check out some ways we celebrated Community Banking Month below.

Spot #BankLocally Messaging, Tweet and Win!
ICBA is celebrating Community Banking Month in a big way in the nation’s capital: we kicked off the month with a huge media campaign that aims to spread the positive message of community banks across the D.C. area. Full story.

Sweet, Community Banking Month has a Cupcake!
ICBA partnered with a local cupcake truck, Sweet Bites, funded by a Virginia community bank, to tout Community Banking Month in the Washington, D.C., region with a specially designed purple cupcake to reflect ICBA’s radiant orchid Community Banking Month campaign branding. Full story.

Join Us: #BankLocally Community Banking Month Twitter Chat
Community Banking Month is the perfect time to discuss all things community banking, and ICBA is ending the month by hosting a public forum on Twitter to discuss what’s next for the industry. Full story.

Got #ThrowbackThursday Photos? Share With Us!
While perusing the social activity on Facebook and Twitter during Community Banking Month, ICBA noticed that several community banks were sharing some historical photos of their banks, branches and employees. Full story.

Tune into Social Chatter During #ICBAWPS14
ICBA’s Washington Policy Summit is the annual event for community bankers to advocate issue important to the industry, in addition, it’s also a place to emphasize the power of the community banking voice in Washington. Full story.

#ICBALive14 Convention’s Social Buzz Takes Off
ICBA’s Community Banking LIVE! in March was buzzing with networking, education and good times with community bankers from across the nation. This buzz was also felt virtually as this year’s convention hashtag #ICBALIVE14 nearly doubled in tweets from last year. Full story.

Social Content Wanted: Get Featured in ICBA’s Social Media Channels
Do you want to be featured on ICBA’s Twitter, Facebook or LinkedIn channels? As the nation’s voice for community banks on social media, ICBA is constantly looking for positive stories and content from community banks around the country.

Please submit all content to ann.chen@icba.org.

LinkedIn Social Media Group for Community Bankers
Do you have a question related to social media that’s specific to community banking? There’s a group for that on LinkedIn! Recent hot topics include brand ambassadors, suing brands for a tweet, Community Banking Month and more. Join here.

Social Media Landing Page for Community Bankers
Want more resources on social media? Check out ICBA’s Social Media Landing page, which includes relevant hashtags, who to follow on Twitter, compliance resources and more. More Social Media Resources @ www.icba.org/socialmedia

Quick Poll
Check out last quarter’s answers on the 2014 social media outlook and answer this quarter’s question on Community Banking Month. More information.


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